Video: Urge BP Releases New All Mountain Helmet with ERT Rotational Impact Protection

Jul 15, 2020 at 2:14
by Urge Bike Products  
Views: 1,961    Faves: 2    Comments: 0


Press Release: Urge BP

Urge BP releases a new all-mountain helmet with ERT shock dispersal technology. Comfort and exceptional ventilation are the two main features that you’ll instantly notice regarding our new mountain bike helmet. We could categorize it as trail, all mountain or enduro, but it’s simply the ideal mountain bike helmet.


Its reduced weight does not affect its protection benefits, and the addition of the ERT (for Energy Reduction Technology) developed in collaboration with 7idp, brings real progress in case of low-speed impacts.


This innovative and affordable technology will face the problem of rotational impacts and absorb them to keep your skull and your brain safe. During an impact, it's crucial to reduce as much as possible the quantity of energy from the shock that can possibly reach the brain. The ERT by Urge Bike Products allows just that with a new level of performance, 20% reduction in the energy transfer from the impact to the brain (compared to a standard EPS shell).

The test results show that ERT by Urge Bike Products also reduces the rotational movement of the brain during the impact.



As a result, we get an intelligent, efficient, simple, light and comfortable insert that the new All-Air helmet will already feature and that will be adapted to other models of the range.


The All-Air in details :

- 80% of the helmet is made from recycled materials
- In Mold Construction
- Shell made of recycled EPS
- Recycled ABS hard visor
- Straps made of recycled PET
- 21 vents
- CE standard
- SRetention system
- 2 sizes : S/M : 54 - 57, L/XL : 57-59
- 310 gr in medium size
- 89 € RRP and 109 € RRP with ERT insert
- 5 colors : Red - matte, Black - matte, White - matte, Blue - matte, Grey - matte.




Have a look as well on our next 'Urge To Protect' T-shirt from the 2021 range that fits Fabien Barel so well. From the launch day until July 31, Urge BP offers this brand new t-shirt (while stocks last) for the purchase of the All-Air helmet on the online store www.urgebike.com.The t-shirt can as well be purchased separately for 35 € RRP.


The All-Air is available right now. Get yours at urgebike.com.


57 Comments

  • 54 1
 ERT - "Developed in collaboration with 7idp". "The ERT by Urge Bike Products". Why do companies try and pull the wool over consumers eyes and pretend like it's THEM that has put the resources into developing these types of technologies, when in actual fact they just bought it out of a catalogue?

It's not developed with 7idp and it's not 'by Urge Bike Products'. It's developed by Strategic Sports, the company who make all of the 7idp and Urge helmets and has been around for years as part of their catalogue and offered to multiple other helmet brands who've decided to pass and go with a known quantity like MIPS.

www.strategicsportsltd.net/ert

I wish companies would stop treating consumers like idiots and would be more honest about the design, development and production process of their products. If a helmet is quality, people will buy it - it doesn't matter who developed the technology inside.
  • 11 0
 Yes but imagine if they do that, it is basically admitting that they are merely a communication and sales company and if such supplier decided to commercialize these helmets under their own name at a lower price due to less intermediate margins, then those brands would go under. And this is true for many product categories and in many markets.
  • 5 0
 @Balgaroth: the sacred truth
  • 8 0
 More and more, we put the design challenge aside as entrepreneurs are constantly beign told that what matters most is their marketting and branding strategy. This shows with most of my startup clients who seldom have built anything, but focus on selling it anyways.
  • 1 0
 @audioshnoll: you probably mean communication since one of the major component of Marketing is to identify a need and develop a product to answer that need. The question is how much is the idea alone worth if you ask somebody else to develop it for you, or if you put that idea in practice by taking bits and pieces from a subsidary catalog.
  • 4 0
 @Balgaroth: yes and no, its just my engineering standpoint, where I see a strong trend towards simple integrations of readymade components into yet another e-gadget to push on the market. Whether there is a demand or not does't seem to justify each and every new product introductions. The world needs sobriety and quality-over-quantity (for the sake of longevity), both of which are hard to reach without a proper design effort. Just my 2 cents, but I see this pattern everyday... and I make a living out of it.
  • 1 0
 Looks like a 6d
  • 6 0
 Truth ERT’s
  • 2 0
 @Ryanfitz81: but do crashes ERT?
  • 1 0
 Half the bike Industry is just taking something off the shelf and throwing their own brand on it. Same old thing.
  • 5 0
 Development is expensive and time consuming. Factories are happiest when they make the most simple helmets and pump out a million of them at a time. Without the brands following the research, looking at options, and pushing to innovate, the factories would be making the same model for everyone with the latest fashion colors. I applaud Urge for putting softer things next to your riders head, it's a good thing!
  • 1 0
 Haha. By the way, Strategic is one of the most serious helmet manufacturer that I met. Working with world-class brands, and carefully choosing customers to be able to work closely with development team and deliver quality work. Good point to Urge for working with them (I wondered who was manufacturer, now I know). On the other side, brands develop and distribute things that are adapted to their market. Manufacturers and makers are really bad at "listening" the market.
  • 2 0
 @whaddasquid buy this guy a cold one...Stategic also makes Fox helmets. Strategic is the Giant of helmets, meaning they make most lids.
  • 1 0
 Wait, are you saying you don't like capitalism? Lol
  • 1 0
 Its all regurgitated products. Just like the Dianese Trail skins and Kali Strike knee pads. Same pad, different brand.
  • 3 0
 This reminded me of the Urge Drift helmet, that's the same as the Kali savara, that's the same as the 661 Comp.

Urge Drift: www.urgebike.com/index.php?id_product=45580&controller=product&id_lang=9
Kali Savara: www.vitalmtb.com/product/guide/Full-Face-Helmets,52/Kali/Savara-Helmet,3118
661 Comp: www.vitalmtb.com/product/guide/Full-Face-Helmets,52/661/Comp,16956
  • 38 0
 Designs inside of helmet with foamy stuff to reduce rotational forces. Then designs outside of helmet with big sharp ridge to catch the ground and increase rotational forces. facepalm>
  • 9 0
 This. What even is that sharp bump at the top of the helmet...
  • 2 0
 Yeah indeed, just like I mentioned in my other comment (a thread currently just below this one). The shape of the POC helmets makes absolute sense to me. But it is like recently new helmets got more and more angular. Heck, even the Kali Maya isn't as smooth as you would have expected from them. But Urge seems one of the worst in this respect now, especially for a serious and dedicated helmet brand.

And here I am still riding 10GBP On One Enduro helmets (POC lookalikes) who at least have got this thing right...
  • 5 0
 It looks like the only ridge is on the top. If you're landing on the top of your head with significant force, I don't think that ridge is going to make a difference. The rest of the helmet looks pretty smooth which is where you're much more likely to take a sliding impact.
  • 5 0
 @DaysToCome: In my case, the top typically takes a knock when not ducking deep enough below branches. It can definitely be a hit and it is definitely tangential. And the speed obviously is at least as big as you'd have in a sliding impact.
  • 1 0
 The ground and surrounding objects are not smooth and can easily catch on the big vents on any helmet. I do think the ridge on this helmet is derpy though.
  • 1 0
 I was thinking the same thing...isnt one of the Tenets of helmet design keeping the outside as smooth as possible so as to glide over objects in the event of impacts?
  • 1 0
 Not to mention the vents that will be blocked by the goggle strap
  • 11 0
 If you had a bad but not that bad crash you could pop back up, look at your still intact helmet, and say "it didn't ERT that bad" in a Barel voice.
  • 11 0
 For some reason I always think Urge lids make riders look super euro.
  • 4 0
 Are PS and EPS (polystyrene and expanded polystyrene) recycled? I thought they weren't. At least at the recycling station, they don't want you to dump polystyrene in the plastics container. Or is it that in some places they do and others they don't?

The shape of these helmets get me wondering. The people from Kali and others were quite clear that to avoid transmitting excessive rotational loads to the head it is important for a helmet to be as smooth as possible and not snag on obstacles. I get that if you want more ventilation than you'd get from a pisspot/skate helmet, you are going to compromise. Which isn't even that bad as if you are overheating and you go faint, you'd crash too. But after this short while of helmets "looking like a POC" I'm now seeing more helmets with pretty angular shapes. What's the thought behind that? Is it just fashion or do this helmet designers have a different view on what's safest?
  • 4 0
 One thing you probably don't realize is that most recycled products are actually coming from pre-consumer waste so the fact that EPS/PS is not taken at your local recycling center doesn't mean much. Worse yet, in some case instead of recycling waste from plastic factories (clean waste which could actually be reused by the factory), they make plastic bottles and "recycle" them right away into yarns and whatever which allows you to put a recycled tag on your product and offer good performance at a low price since you are basically starting from raw, uncontaminated and unaltered materials. Yes our beautifull capitalist model always find some ways to turn good actions into something wrong in search of profit. Beware ...
  • 2 0
 Btw I am not saying Urge is using those shady strategies, simply that they exist and could be the explanation for their sourcing of EPS/PS if there is no post-consumer recycling sources at the moment.
  • 2 0
 They can be but there is no real market. EPS takes up a LOT of space for its weight, and materials for recycling are bought and sold by weight. Fill a truck with it and you won't come close to paying for the fuel used to transport it.
  • 1 0
 @nonk: Alright, so companies doing crash replacements or even accept any old helmet basically collect their own EPS. Fair enough it still takes transport but trucks are being recycled too. That is, unlike in the old days where barges were being disposed of after they had delivered their goods down the river, trucks actually return from the shops back to the distribution centers, back to the factories. Could just as well take the old helmets with them.
  • 3 0
 Shapes are design, not added protection. Nobody cares about protection, it's not increasing sales, whereas design yes. Otherwise everybody would still ride Dainese complete DH armour to stand up like a fresh flower after a huge crash (I regret this time: falling is harder now ^^).
  • 4 0
 Urge helmets always remind me or earlier Trek frames where every possible part had to have branding or a decal mentioning whatever proprietary tech or material was used.
  • 1 0
 At least the have have gotten better looking. The old ones were horrendous. But I agree with you.
  • 3 0
 Ive got an Urge Enduro-matic 2 and its a seriously good helmet, well vented, tough, comfy Ill be looking at one of these new one when its time to retire my old one
  • 1 0
 Groundbreaking new technology! It turn out, if we put soft foam inside helmets it reduces other types of forces other that those created by a direct impact. This revolutionary helmet technology not only makes them safer, it also allows the helmet to be more comfortable! Soft foam in the helmets is the future! Also, you can currently find this technology in all helmets sold at walmart!
  • 1 0
 I got an Archienduro and a Supatrail helmets. Both helmets are really good. The Supatrail came with bunch of stickers in the box and there is a sign that says “Gangsta Pad” on the forehead pad, which is really cool.
  • 1 0
 When I lived in Arizona, the heat would always undo any glue holding something to the inside of my helmets. One time the entire shell of a helmet separated from the foam. That blue stuff looks like it might melt right off.
  • 3 0
 Weird looking yet kinda neat looking.
  • 3 0
 As usual, URGE's XL helmets are not designed around XL heads.
  • 1 0
 Indeed! Such a shame...
  • 1 0
 I take large in most makes, tried the largest URGE helmet they had and it was like trying to squeeze my head into a thimble. Smallest helmets I've ever tried.
  • 1 0
 i kinda dig it. thogut the "ridge" was for a bit of downforce Razz but this pic shows the top has a channel leading to a vent opening www.pinkbike.com/photo/19032295
  • 1 1
 Such an unnecessarily big and proud logo; reminds me of Profile Designs in the 90's having their big ass logo on every component. Not everyone wants to look like a sponsored rider...
  • 2 0
 Their LG/XL sizing is for those with small melons. We who live with huge craniums must look elsewhere.
  • 1 0
 I liked the cartoon/commercial. But, since I'm on my 4th diagnosed geriatric childhood, a nice looking helmet like that would be a bit of a waste.
  • 1 0
 The ERT used here is not new! Kali Protectives has used it in the affordable Pace xc helmet since 2018/2019. The Pace only retails for USD 70 btw.
  • 1 0
 ABBREVIATION would have been a nice name....ppe epp pet BP - ABS ... besides that, looks cool
  • 1 0
 dude, looks like it was a windy day (1:19 geez). I'll bet the sound editing was fun too.
  • 1 0
 In other words, it does the same job as a £30 helmet from halfrauds, just with a much heftier price tag.
  • 2 0
 Sorry, but 59cm is not XL. Another lid that won’t fit...
  • 1 0
 Yeah, not quite as shoit looking as the first generation with the holes and wafer thin visors but ..meh. rotationalmmmmmush
  • 1 0
 "Rotational Impact Protection" -short would be RIP for Ripping down the trails or Rest In Peace? Guess we'll find out.
  • 2 0
 Any US vendors yet?
  • 1 0
 Ask French distributor Tribe Sport Group in France, Urge is their private label. Just a little bit more developed than a classic private label.
  • 1 0
 I like the shirt. (shrug)
  • 2 3
 soooo ugly helmet... really ugly haha

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