We’ve written about direct-to-consumer bike companies before. It’s a trend that’s proven impossible to ignore. In Europe, bike brands that’ll take your credit card digits online and deliver a bike to your doorstep have been growing by leaps and bounds for more than a decade now. It’s been a slower transition in the United States, though there are at least 20 brands in the states that bypass the traditional bike shop. The imminent arrival of direct-to-consumer behemoth Canyon
is a telling sign of where things are headed. Even the largest “IBD” (independent bicycle dealer) brands are acknowledging that the old model, in which a consumer started and finished the bike-buying process inside their local bike shop, is, well, just that….an old model
Trek and Giant have hybrid-online sales models in the states: You can now order one of their bikes online and pick it up at your nearest Trek or Giant dealer.
In short, the bike business is slowly, but surely, following in the footsteps of nearly every other market. But at this point, I’m curious—is this a change you find yourself currently embracing or struggling with?
Let me put it this way: Will you buy your next bike online, from a direct-to-consumer brand?