''Between Brian Lopes and now Anne-Caro, we have two of the most experienced, most dominant riders in the history of the sport. It's no secret the X-Fusion brand is on the upswing, and we think the collaboration of both rider's experience will help keep our development momentum rolling. On the racing front, we see that Enduro racing is rapidly growing in popularity and having two athletes that could climb a top a podium on any day is definitely assuring - John Hauer, X-Fusion Marketing Manager |
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That's good. More exposure [may] = more sales = more R&D = better products. In an ideal world at least... Or it could go more sales = more marketing = more sales = more marketing..