@noskidmarks I think he means things that are reasonably possible or technological in nature at least. The only way to rebel against marketing bullshit is by educating yourself and trying out different products. In the U.S. for example, it is very easy to form an informed opinion because there are many bike demos available.
I get what he was eluding too. Sales will always taint good ideas. Where the f#@%k are the damned gearbox bikes! A Pinion gearbox has way more pros than cons for example. Surely gearboxes can't be stopped for another ten years by SCAM and Shitmano. I'd also guess electronically controlling damping activated by pedaling triggered sensors, instead of built in anti squat will come about soon. Hopefully there's not a wave of electronic perishable shit coming. Wouldn't surprise me but.
The Pinion gearbox seems pretty sorted. Then there's effigear and all the internal geared rear hubs, just up to manufacturers to get out of bed with the big Ss and make some damn gearbox bikes.