The Digit Datum is a 140mm-travel trail bike with a novel suspension system that sees the shock, which they also manufacture themselves, tucked up inside the toptube.
Lazer's new alternative to MIPS uses crumple zones inspired by car technology, saves weight, and uses less plastic than other rotational impact protection systems.
The Super Wheel's spring-loaded design is supposed to provide pedal assistance without using a battery or motor, which seems to defy the laws of physics.
The new Element is designed for events like the BC Bike Race, where relaxed geometry and a little more travel can make those big days much more comfortable.
Swiss apparel brand, TSG has announced a new range of women's riding apparel, a new downhill helmet, plus new knee and elbow pads at Eurobike this year.
Many items are made of recycled materials and Rapha has repurposed leftover fabric to create colour matched, adhesive-backed repair patches that come with each garment.
Niner's latest version of the Jet 9 RDO aims to blend the climbing ability of a pure cross-country bike with the fun factor of something a bit burlier.
Probably not the choice to take on an EWS stage, but if you throw in the occasional set of stairs on your work commute or have ever fancied ABS on a bike, your ride awaits.
Wolf Tooth's new 8-bit Pack Pliers have (you guessed it) 8 bits that fit into a swivelling hex head and let you provide more torque than typical multi tools.
For 2021, GT have added some new models to their line ranging from their all-mountain and enduro Force all the way through to the old-school inspired Pro Series.