Pinkbike Content Submission Guide

Nov 29, 2017
by Brian Park  
A Day in the Life At the World Cup with PB Photographer Nathan Hughes

Pinkbike is the largest mountain bike website in the world, serving up hundreds of pages per second to millions of users a month. Our premium content, quality journalism, and community-driven approach attracts a unique, engaged readership. In addition to our editorial coverage, Pinkbike also provides a platform for riders, artists, brands, and manufacturers to showcase their content to our community.

Are you a reader who’d like to submit a personal project? Are you a rider that’s been working on an edit for front-page consideration? Are you a brand that’s interested in having us feature your press release or feature content?

Awesome—we’d love to see your work. But please keep in mind that Pinkbike is a small, tight-knit team that delivers a staggeringly large site. We receive hundreds of videos, press releases, stories, and other content every week. While we can’t guarantee running any particular item, following this guide will dramatically increase your chances of getting featured.

Submissions not adhering to these guidelines will not be posted to the front page.

Contents
How to submit (general)
Tips for your content: what makes a good Pinkbike post?
Resources for formatting: how to make your posts look great
Brands & organizations: how to submit Press Releases for news, products, or events
Brands & organizations: how to submit feature stories & event reports
Rejection
Support



How to submit (general)

1. Upload your photos & videos to Pinkbike
• You’ll need a Pinkbike account to do this.
• If you have a specific launch date on your content, please deselect “notify followers” when you upload photos.
• Embargoed videos can be hidden behind a password, but remember to remove the password when you submit! Removing the password before your requested publishing date is your responsibility.
• Externally hosted content is generally not accepted, and priority is always given to videos uploaded to the Pinkbike platform.
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2. Write a blog post
• See below for tips on how to write a good Pinkbike post, as well as common reasons for post rejection.
• If you’re a regular user, just post as normal and the content team will format your post.
• If you’re an enhanced user you may use this guide for how to format your text. Use this guide for how to format your images & videos within your blog post. Our content team will adjust your post and formatting as required.
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3. Publish
• For stories, videos, etc. we are generally unable to assess unpublished blogs or images. If you have an embargo, please deselect “notify followers” when you post.
• For product press releases with embargos, you may choose to email it to news@pinkbike.com instead, but we choose only a fraction of the releases that we receive.
• Embargoes are not guaranteed, although we abide by them when possible.
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4. Submit
• Once your blog has been published, click the link that reads ‘Send To PB Editors’. Your blog will be submitted to our News team for review, and for a chance to be posted to the main page.
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Tips for your content: what makes a good Pinkbike post?

We get a lot of submissions and only accept the cream of the crop. To give yourself an edge, consider these suggestions.

1. Create content for riders
Read Pinkbike. Read the comments. Subscribe to our newsletter. Get a sense of what this community is all about. Our readers are passionate, educated riders, and can smell bullshit a mile away. Consider their challenges, questions, and dreams.

2. Have a good point, and make it clear
Remember your 8th grade teacher talking about a “thesis statement”? Yep, use one to lead off your story.

3. Remember that we are nerds
We’re all suckers for portmanteau, puns, and alliteration.

4. Tell a good story
Yes, covering the who/what/when/where/why is important, but make sure that it goes somewhere. Progress is made, questions are answered, problems are solved.

5. Back it up
Making a bold claim about something? Support your claims with data, testing, and corroboration from people who aren’t paid to promote it. If your claims are outlandish or hyperbolic we won’t publish them.

6. Get to the point
Write like each word costs you $5, and make it only as long as it needs to be.

7. Avoid buzzwords
Nobody needs to hear “laterally stiff yet vertically compliant” again. And PLEASE don’t use #hashtags in your copy. #theworst #seriously

8. Stay informal
Write as if speaking with a friend. Use common contractions and colloquial language, but keep in mind that not all our readers speak English as their first language.

9. A (moving) picture is worth a thousand words
It’s rare that we ever post something without imagery. Mountain biking is a visual sport, so include high resolution images, videos, and/or infographics. All stories, including videos, need at least one image.

10. Give video some supporting content
Adding a few photos and some words to a video is a great way to add depth to your story. We also need an exciting image uploaded to use as a thumbnail. Thumbnails should be exciting images that work in smaller sizes, and should have no text or logos.

11. Give credit where it’s due
Shout out your trail-builder, acknowledge your photographers and videographers, don’t post content without permission, cite your sources, attribute your quotes, etc.

12. Minimize links
Links can get out of control. We are all for acknowledging supporters or sponsors who may have helped to make your story/video/project happen, but limit them to one or two per story.


Resources for formatting: how to make your posts look great

If you’re an enhanced user you may use these guides to further format your post. Our content team will adjust your post and formatting as required.

• Use this Pinkbike Article Formatting guide for how to format your article.
• Use this Pinkbike Blog Code guide for how to format your images & videos within your blog post.

We’re in the process of improving our formatting and will be opening up access to more advanced formatting tools. In the meantime, if you’re not an enhanced user just get things formatted as closely as possible and if your post is chosen for publication our Content Team will make it look great.


Brands & organizations: how to submit Press Releases for news, products, or events

Have a significant new product release or athlete signing? Want to announce an upcoming National or International event? Announcing an important personnel change or other business developments?

Great, submit a Pinkbike blog post following the instructions above and the guidelines below. If your Press Release is embargoed, email all materials separately to news@pinkbike.com with detailed instructions.

1. Include a complete description
• Write clearly, addressing who/what/when/where/why and when in the first paragraph.
• Include pricing, availability, and other relevant info.

2. Include photos and/or video
• Press Releases without imagery will generally not be posted.
• If your images are embargoed, email them separately to news@pinkbike.com with detailed instructions.
• Videos should be uploaded to the Pinkbike platform. Other videos will be run by special permission only.

3. Do not include unsubstantiated claims.
• “We believe this to be the best handlebar on the market” is fine, but “This helmet has been scientifically proven to be the safest” is not, unless you provide compelling independent evidence for your claims.
• If your claims are outlandish or hyperbolic we won’t publish them.

4. Do not imply an endorsement from our technical editors.
• No writing about yourself in the 3rd person.
• No self-produced “interviews.”
• Don’t use Pinkbike’s editorial titles (eg. First Look, From the Top, Getting to Know, etc.).
• Don’t mimic Pinkbike’s bike test formatting, or do anything else that may mislead readers.

5. Get it to us ahead of time
• We don’t like being late.

6. Include a maximum of 1 link or call-to-action per submission

7. Date the release and include whether the material is for immediate release or delayed release.
• If your content has an embargo, please make note of it at the top of your story in bold letters.
• Unless otherwise requested, releases go out ASAP. If the embargo specifies a day but not a time zone, we’ll generally release it at 12:01 am, Pacific Standard Time.
• Press releases embargoed for Monday mornings should be submitted by the previous Thursday at midnight. We strive to be timely, but don’t guarantee any timing for content submitted over the weekend.

8. Make yourself available for additional info
• Identify the organization or individual sending the release.
• Include the name, phone number, and email of someone we can contact if we have questions.


Brands & organizations: how to submit feature stories & event reports

Have an action video of one of your athletes you’d like us to post? Think our readers would enjoy reading your event report?

Great, submit a Pinkbike blog post following the instructions above and the guidelines below. If your content is embargoed, email all materials separately to news@pinkbike.com with detailed instructions.

1. Include photos and/or video
• Event reports should have a good mix of racing, results, and behind-the-scenes content. Use this Pinkbike Event Coverage guide for what to include.
• Videos should be uploaded to the Pinkbike platform. Other videos will be run by special permission only.

2. Be timely
• Event reports long after an event won’t be published.
• Stories that have been posted elsewhere first won’t be published.

3. If coordinating a story with an ad buy, have your materials confirmed early
• We don’t allow takeover ad buys in conjunction with reviews or product embargoes, but we do allow them to support feature stories, videos, etc.
• Things being posted Monday morning in conjunction with an embargo or takeover need to be submitted by Thursday at midnight. We don’t guarantee anything submitted over the weekend.

4. Do not imply an endorsement from our content team
• Don’t use Pinkbike’s editorial titles (eg. Photo Epic, Must Watch, etc.).
• Don’t do anything that may mislead readers.

5. Include the full story
• We strive to continue growing as the platform where our readers are engaged, educated, and get complete insight.

6. Get it right the first time
• Changes after publication can be a challenge, so make sure you’ve avoided typos in names, credited all the right people, etc. before you submit your story.
• “Our sponsors are upset we included a photo of our broken frame, can you delete it?” doesn't fly. We will not alter the substance of a story once it has been submitted, because there is too much back-and-forth, and too much opportunity for Pinkbike to be "the bad guy".

7. Include only 1 link or call-to-action per submission

8. Avoid outlandish or misleading product placements.
• Bike checks and similar are fine.

9. Date the release and include whether the material is for immediate release or delayed release.
• If your content has an embargo, please make note of it at the top of your story in bold letters.
• Unless otherwise requested, releases go out ASAP. If the embargo specifies a day but not a time zone, we’ll generally release it at 12:01 am, Pacific Standard Time.

10. Make yourself available for additional info
• Identify the organization or individual sending the release.
• Include the name, phone number, and email of someone we can contact if we have questions.


Rejection

We’re committed to high quality content, and post only a fraction of the content we receive. In the event your blog is not accepted to be on the front page, it will be put back into your Pinkbike blog.

Generally we will not give a reason for rejection—in the past we’ve given detailed reasons for rejection, but the volume of posts we now receive doesn’t allow us to do that. If your post is awesome and we want to run it, but it’s missing something critical like a thumbnail image, clicking the ‘Rejected, Read Why' link beside your blog entry may tell you what needs fixing before resubmission.

If you don’t see your content on the homepage please keep in mind that we often choose to run content in limited regions. Regional event results from BC aren’t relevant to our readers in South Africa, and vice versa. We also run some content in aggregated posts like Movies for your Monday; or, for Press Releases we may publish them without running them on the homepage, and then include them in our Tech Briefing posts.

Common reasons for rejection:

Quality of content — we have incredibly high standards and our readers do too. We always prioritize content that is authentic and exciting, with compelling visuals and engaging storytelling.

Amount of content — Short videos are unsatisfying, and long videos can drag on. Same goes for photos. Make sure the amount of content matches the quality of content.

Old news — the earlier you get us your content, the more likely it is that we’ll post it. We don’t post old news or feature stories that have been placed elsewhere.

Relevance — we’re excited about all kinds of mountain biking, from World Cup XC, to bikepacking, to Enduro, to Red Bull Rampage, to everyday trail riding. That being said, we won’t post a press release for your electric recumbent racing tandem bike, unless you’re going to ride the Rampage course on it. (please don’t do this)

Technical issues — low resolution imagery, poor grammar, CAPS LOCK, excessive vertically oriented images, etc. all contribute to the decision to reject content.

Language — racism, misogyny, hate-speech, or any other sort of bigoted language or behaviour is unacceptable on Pinkbike. That includes song lyrics in submitted videos.

Advertorials — we appreciate brands building high quality press releases on the Pinkbike platform, but do not post anything that is written to mimic an endorsement from our technical editors. Eg. no “interviews,” Pinkbike logos, or anything else that may mislead readers.

Crowdfunding — we generally don't publish crowdfunding stories or press releases.

Shady shit — no affiliate links, plagiarized or stolen content, 3rd party social media contests, unverified product claims, links to other media sites, etc.

Clichés — avoid "brown pow," coffee-truck-unloading-goggles-pedalflip-ride montages, AWOLNATION - Sail, and other tired MTB tropes.

Obtrusive watermarks — we respect photographers using clean watermarks on their images, but we don’t post any stories with large, obtrusive watermarks on the images.


Support

If you run into any issues, contact news@pinkbike.com with a link to your blog post and any other information or resources our team might need to help assess your content. We deal with a high volume of emails, so if your question is answered in this guide we may not be able to respond.


21 Comments

  • + 27
 What a cool website. You guys rock
  • + 12
 Noted, bookmarked, and will plan to adhere-to. I have enjoyed this site since 98, and really appreciate the support the Pinkbike team has provided to my small bike related business.
  • + 9
 Pinbike has always been a great source of information for me for the past 13 years. I come here everyday. Even if it's just for 2 minutes. Cheers from quebec
  • + 2
 Been my daily stop since forever. It's amazing to see how things have grown and changed. Would love to know the user and daily visits from when I first logged on. Just checked my profile page, October of 2001. Crazy.
  • + 5
 I was so stoked when I was on my lunch break at work this summer scrolling the front page of PB and seeing that you guys posted my first and only blog... so far. Thank you guys for the support, love the site! Hope to post some more stuff in the future!
  • + 1
 So, that got me wondering. What in the rules and regulations above made you decide to modify that recent article by Ryan Leech and turn it into something completely out of context so horribly that he had to resort to the comment section to set things straight again?
  • + 1
 Pinkbike has always been supportive of posts from the Kicking Horse Bike Park trail crew. As the site has developed, we have tried to keep up. Supportive pages like this are very valuable for content creation. Follow them and everyone wins.
  • + 4
 Thanks! Been on here since 05. Great web site tup
  • + 1
 Awesome guys! This is really good content regarding good content. Thanks for publishing some of my stuff in the past. The big one is about to drop!
  • + 1
 **** Anyone looking for someone to score your edits (write original music) that goes beyond ‘insert song here,’ hit me up!
  • + 1
 I'd love to publish an article on pinkbike but my biking is boring, I have a non-existent life and can't write or video for shit lol
  • + 2
 I'm sick of Pinkbike always bagging on the electric recumbent racing tandem bike crowd Frown Show some love!
  • + 1
 I aint got dem smart tinkns fir tem rightn stories.
  • + 2
 Portmanteaux*
  • + 2
 Singular
  • - 2
 Death of journalism as we know it.. Oh wait that happened a long time ago..
  • + 1
 sorry meant to write "death of PAID journalism"
  • + 2
 @kurisuchan: Exactly! I wouldn't mind publishing some of my work here, but why do that when places like Eskapee, or Bike Packing, or other websites are actually willing to pay for good content and aren't just living off user generated BS?
  • + 1
 @timkoerber:

Has anyone even been paid by Pinkbike for a submission? It seems like the site is mostly undigested press releases, manufacture-backed promotional videos and user generated features. The only Pinkbike-produced material is polls.. All the meaningless polls that surely only manufactures can benefit from. How much do you sell them for?
  • + 3
 @kurisuchan: we pay many storytellers, photographers, videographers, writers, etc. in addition to our core editorial team. I actually got my start doing a few projects for PB back in the day.
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