Pinkbike Content Submission Guide

Nov 29, 2017
by Brian Park  
A Day in the Life At the World Cup with PB Photographer Nathan Hughes

Pinkbike is the largest mountain bike website in the world, serving up hundreds of pages per second to millions of users a month. In addition to our editorial coverage, Pinkbike also provides a platform for riders, artists, brands, and manufacturers to showcase their content to our community.

Are you a reader who’d like to submit a personal project? A rider that’s been working on an edit for front-page consideration? A brand that would like to submit a product press release? An event organizer looking to submit a local event report? An adventurer with a story to tell?

Awesome—we’d love to see your work. But please keep in mind that we receive hundreds of videos, press releases, stories, and other content every week. While we can’t guarantee running any particular item, following this guide will dramatically increase your chances of getting on the homepage.

Submissions not adhering to these guidelines will not be posted to the front page.

Contents
How to submit (general)
Tips for your content: what makes a good Pinkbike post?
Resources for formatting: how to make your posts look great
How to submit Press Releases for news, products, or events
How to submit event reports & feature stories
Rejection
Support



How to submit (general)

1. Upload your content to Pinkbike
• Upload your photos to your Pinkbike account. You’ll need a Pinkbike account to do this.
• Videos can be uploaded to your YouTube channel or your Pinkbike account.
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2. Write a blog post
• See below for tips on how to write a good Pinkbike post, as well as common reasons for post rejection.
• Use this guide for how to format your text.
• Use this guide for how to format your images & videos within your blog post.
• Our content team will adjust your post and formatting as required.
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3. Publish
• For press releases with embargos, you may choose to email it to news@pinkbike.com instead, but we choose only a fraction of the releases that we receive.
• Embargoes are not guaranteed, although we abide by them when possible.
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4. Submit
• Once your blog has been published, click the link that reads ‘Send To PB Editors’. Your blog will be submitted to our News team for review, and for a chance to be posted to the main page.
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Tips for your content: what makes a good Pinkbike post?

We get a lot of submissions and only accept the cream of the crop. To give yourself an edge, consider these suggestions.

• Create content for riders
Read Pinkbike. Read the comments. Subscribe to our newsletter. Get a sense of what this community is all about. Our readers are passionate, educated riders, and can smell bullshit a mile away. Consider their challenges, questions, and dreams.

• Tell a good story
Yes, covering the who/what/when/where/why is important, but make sure that it goes somewhere. Progress is made, questions are answered, problems are solved.

• Back it up
Making a bold claim about something? Support your claims with data, testing, and corroboration from people who aren’t paid to promote it. If your claims are outlandish or hyperbolic we won’t publish them.

• Remember that we are nerds
We’re all suckers for portmanteau, puns, and alliteration.

• Avoid buzzwords
Nobody needs to hear “laterally stiff yet vertically compliant” again. And PLEASE don’t use #hashtags in your copy. #theworst #seriously

• Stay informal
Write as if speaking with a friend. Keep it concise. Use common contractions and colloquial language, but remember not all our readers speak English as their first language.

• Give video some supporting content
Adding a few photos and some words to a video is a great way to add depth to your story. We also need an exciting image uploaded to use as a thumbnail. Thumbnails should be exciting images that work in smaller sizes, and can't have text or logos on them.

• Give credit where it’s due
Shout out your trail-builder, acknowledge your photographers and videographers, don’t post content without permission, cite your sources, attribute your quotes, etc.

• Minimize links
Links can get out of control. We are all for acknowledging supporters or sponsors who may have helped to make your story/video/project happen, but limit them to one or two per story.


Resources for formatting: how to make your posts look great

Feel free to format your submission as you'd like it, but keep in mind that our content team will adjust your post and formatting as required.

• Use this Pinkbike Article Formatting guide for how to format your article.
• Use this Pinkbike Blog Code guide for how to format your images & videos within your blog post.
• Use this Example Press Release Template for your submissions.
• Use this Example Event & Photo Report Template for your submissions.
• If you're not comfortable with formatting, just add the images and text, and we'll take care of the rest.
• No promises on formatting, so please don't over-format. Pinkbike reserves the right to edit, modify, and update your submissions for clarity, accuracy, interest, formatting, and style.



How to submit Press Releases for news, products, or events

EXAMPLE PRESS RELEASE TEMPLATE

Have a significant new product release or athlete signing? Want to announce an upcoming National or International event? Announcing an important personnel change or other business developments?

Great, submit a Pinkbike blog post following the instructions above and the guidelines below. If your Press Release is embargoed, email all materials separately to news@pinkbike.com with detailed information.

Please note that Pinkbike reserves the right to edit, modify, and update your submissions for clarity, accuracy, interest, formatting, and style. Pinkbike's content managers will select an appropriate headline for the homepage, so don't be surprised if your "New Product is Amazing" blog title gets changed to a "Brand Y Announces New Product" headline.

• Include a complete description
• Write clearly, addressing who/what/when/where/why and when.
• Include pricing, availability, and other relevant info.

• Include photos and/or video
• Press Releases without imagery will not be posted.

• Do not include unsubstantiated claims.
• “We believe this to be the best handlebar on the market” is fine, but “This helmet has been scientifically proven to be the safest” is not, unless you provide compelling independent evidence for your claims.
• If your claims are outlandish or hyperbolic we won’t publish them.

• Do not imply an endorsement from our technical editors.
• No writing about yourself in the 3rd person.
• No self-produced “interviews.”
• Don’t use Pinkbike’s editorial titles (eg. First Look, From the Top, Getting to Know, etc.).
• Don’t mimic Pinkbike’s bike test formatting, or do anything else that may mislead readers.

• Get it to us ahead of time
• We don’t like being late.

• Include a maximum of 1 link or call-to-action per submission

• Date the release and include whether the material is for immediate release or delayed release.
• If your content has an embargo, please make note of it at the top of your story in bold letters.
• Unless otherwise requested, releases go out ASAP. If the embargo specifies a day but not a time zone, we’ll generally release it at 12:01 am, Pacific Standard Time.
• Press releases embargoed for Monday mornings should be submitted by the previous Thursday at midnight. We strive to be timely, but don’t guarantee any timing for content submitted over the weekend.

• Make yourself available for additional info
• Identify the organization or individual sending the release.
• Include the name, phone number, and email of someone we can contact if we have questions.


How to submit feature stories & event reports

EXAMPLE EVENT/PHOTO REPORT TEMPLATE

Think our readers would enjoy reading your event report? Have an action video of one of your athletes you’d like us to post?

Great, submit a Pinkbike blog post following the instructions above and the guidelines below. If your content is embargoed, email all materials separately to news@pinkbike.com with detailed requests.

Please note that Pinkbike reserves the right to edit, modify, and update your submissions for clarity, accuracy, interest, formatting, and style. Pinkbike's content managers will select an appropriate headline for the homepage, so don't be surprised if your "Sickest Event Ever: Dust 2 Dust" blog title gets changed to a "Event Report: Rainy Racing at Dust 2 Dust 2019" headline.

1. Be timely
• Event reports long after an event won’t be published.
• Stories that have been posted elsewhere first won’t be published.

2. If coordinating a story with a launch, have your materials to us early
• For example, things being posted Monday morning in conjunction with a launch should be submitted by Thursday. We do our best but can't always get to content overnight or over weekends.

4. Do not imply an endorsement from our content team
• Don’t use Pinkbike’s editorial titles (eg. Photo Epic, Must Watch, etc.).
• Don’t do anything that may mislead readers.


5. Include the full story
• We strive to continue growing as the platform where our readers are engaged, educated, and get complete insight.

6. Get it right the first time
• Changes after publication can be a challenge, so make sure you’ve avoided typos in names, credited all the right people, etc. before you submit your story.

7. Include only 1 link or call-to-action per submission

8. Avoid outlandish or misleading product placements.

9. Date the release and include whether the material is for immediate release or delayed release.
• If your content has an embargo, please make note of it at the top of your story in bold letters.

10. Make yourself available for additional info
• Identify the organization or individual sending the release.
• Include the name, phone number, and email of someone we can contact if we have questions.


Rejection

We’re committed to high quality content, and post only a fraction of the content we receive. In the event your blog is not accepted to be on the front page, it will be put back into your Pinkbike blog.

Generally we will not give a reason for rejection—in the past we’ve given detailed reasons for rejection, but the volume of posts we now receive doesn’t allow us to do that. If your post is awesome and we want to run it, but it’s missing something critical like a thumbnail image, clicking the ‘Rejected, Read Why' link beside your blog entry may tell you what needs fixing before resubmission.

If you don’t see your content on the homepage please keep in mind that we often choose to run content in limited regions. Regional event results from BC aren’t relevant to our readers in South Africa, and vice versa. We often run product press releases just in our Press Releases section, and then compile them in a monthly Tech Briefing.

Common reasons for rejection:

Quality of content — we have high standards and our readers do too. We always prioritize content that is authentic and exciting, with compelling visuals and engaging storytelling. If a video is super short, or super long, or super producty, or we just aren't that into it, it's unlikely to be featured.

Relevance — we’re excited about all kinds of mountain biking, from World Cup XC, to bikepacking, to Enduro, to Red Bull Rampage, to everyday trail riding. That being said, we won’t post a press release for your electric recumbent racing tandem bike, unless you’re going to ride the Rampage course on it. (please don’t do this)

Technical issues — low resolution imagery, poor grammar, CAPS LOCK, excessive vertically oriented images, etc. all contribute to the decision to reject content.

Language — racism, misogyny, hate-speech, or any other sort of bigoted language or behaviour is unacceptable on Pinkbike. That includes song lyrics in submitted videos.

Advertorials — we appreciate brands building high quality press releases on the Pinkbike platform, but do not post anything that is written to mimic an endorsement from our technical editors. Eg. no 3rd party “interviews,” Pinkbike logos, or anything else that may mislead readers.

Crowdfunding — we generally don't publish crowdfunding stories, fundraisers, or press releases.

Shady shit — no affiliate links, plagiarized or stolen content, 3rd party social media contests, unverified product claims, links to other media sites, etc.

Clichés — avoid "brown pow," coffee-truck-unloading-goggles-pedalflip-ride montages, AWOLNATION - Sail, and other tired MTB tropes.

Obtrusive watermarks or borders — we respect photographers using clean watermarks on their images, but we don’t post any stories with large, obtrusive watermarks on the images. Please don’t put any borders on your images.


Support

If you run into any issues, contact news@pinkbike.com with a link to your blog post and any other information or resources our team might need to help assess your content. We deal with a high volume of emails, so if your question is answered in this guide we may not be able to respond.


33 Comments

  • + 50
 What a cool website. You guys rock
  • + 22
 Pinbike has always been a great source of information for me for the past 13 years. I come here everyday. Even if it's just for 2 minutes. Cheers from quebec
  • + 4
 Been my daily stop since forever. It's amazing to see how things have grown and changed. Would love to know the user and daily visits from when I first logged on. Just checked my profile page, October of 2001. Crazy.
  • + 18
 Noted, bookmarked, and will plan to adhere-to. I have enjoyed this site since 98, and really appreciate the support the Pinkbike team has provided to my small bike related business.
  • + 12
 Pinkbike has always been supportive of posts from the Kicking Horse Bike Park trail crew. As the site has developed, we have tried to keep up. Supportive pages like this are very valuable for content creation. Follow them and everyone wins.
  • + 11
 I was so stoked when I was on my lunch break at work this summer scrolling the front page of PB and seeing that you guys posted my first and only blog... so far. Thank you guys for the support, love the site! Hope to post some more stuff in the future!
  • + 12
 Pink bike is my go to site, it’s my daily mountain bike fix.
Keep up the good work.
have a merry Christmas and happy new year.
  • + 7
 I'd love to publish an article on pinkbike but my biking is boring, I have a non-existent life and can't write or video for shit lol
  • + 9
 What about Radioactive? Is that a cliche?
  • + 7
 100%
  • + 8
 I'm sick of Pinkbike always bagging on the electric recumbent racing tandem bike crowd Frown Show some love!
  • + 4
 Awesome guys! This is really good content regarding good content. Thanks for publishing some of my stuff in the past. The big one is about to drop!
  • + 5
 Thanks! Been on here since 05. Great web site tup
  • + 3
 Please note, "ticks all the boxes" is the new "laterally stiff yet vertically compliant."
  • + 1
 How do I post or sell something? I’m brand new on here and thank goodness I’ve found it. However, being a tech moron I can’t figure out how to advertise my bike. What’s do I start?
  • + 1
 **** Anyone looking for someone to score your edits (write original music) that goes beyond ‘insert song here,’ hit me up!
  • - 1
 So, that got me wondering. What in the rules and regulations above made you decide to modify that recent article by Ryan Leech and turn it into something completely out of context so horribly that he had to resort to the comment section to set things straight again?
  • + 2
 Hey Vinay, sometimes cool stuff gets submitted but includes stuff that might not be appropriate for the front-page. We adjust content, headlines, etc. as needed. We've known Ryan for a long time and have a dialogue going with him for his future submissions. This is exactly the kind of thing we're hoping this guide helps with. Smile
  • + 2
 @brianpark: Thanks Brian for your response. Good to know you guys are working things out and obviously I don't want to clutter the discussion. For me (as casual PB visitor and RLC student) it appeared his submission was modified and published without his consent. I understand you have your guidelines but I think there are only two options. Either the material is good and gets published as is. Or it isn't (or simply doesn't fit) and is being rejected (that is, not published). I don't think publishing it in a modified shape without prior consent of the original author doesn't do it justice. We all know how sensitive the PB audience can be so it seems a bit unfair if an author is eventually being held responsible for sending out a wrong message.

Once again I don't necessarily need to know the finer details as long as you communicate properly with the authors of published material. I understand you can't personally write everyone about rejected material but you need to have the capacity to at least communicate with those whose material you do publish. So as long as you do that, great, I'm happy Smile !
  • + 2
 @vinay: I hear you, we always want to keep the intent of a story intact. We would never add anything or fundamentally alter the meaning of someone’s story, but we will often remove low quality or advertorial content people and brands try to sneak in (eg if someone submits a great story with a few dud photos, we’ll do some quality control).

We also 100% adjust most headlines. It’s a gradual shift, but we need to get more descriptive in our headlines; otherwise, everything is “Dust to Dust” epic titles for simple web videos or “These Fork Decals Will Make You Faster” on press releases, without readers knowing what they’re actually about to see.

All of this is a work in progress and I agree with you we need to step up our communication with authors—especially the ones that are submitting kickass user-generated content and not just the guys like Ryan who are promoting a (very cool) product. Like I said, hopefully this guide simplifies things and folks like Ryan have a better picture of how we work.

PS. We met at Oak Bay Bikes years ago with Derek. Happy to have you “clutter” the conversation. This site thrives when the community is involved. Cheers!
  • + 1
 @brianpark: Thanks again for making this clear. In my perception (mostly through Ryan's remarks in the comment section) the aim of the article wasn't necessarily to sell the course (as it appeared in the final article) but more to point out that one could decrease trail erosion by improving their cornering skills. Yes of course to some extend he'd still end up selling the course but the motivation is different. The intended motivation was "learn this skill so that your riding cases less trail erosion" whereas the eventual article kind of turned into "buy my course so that you'll learn this cool skill that makes you corner more safely and stylish". Obviously both are valid though once again it seemed like the subject of trail preservation was lost in the final article.

Once again I'm not writing this because I want to start a discussion with you. It is actually more out of courtesy because you also took the time and effort to respond to me Smile . I trust you worked things out with Ryan in closed communication (e-mail, phone or whatever) so I don't want to make this public post make it seem like you didn't. Anyway, cool to hear that you're stepping up your communication with the authors whose work you do publish. I think it is important. Even though it is your (that is, PB) website, it still says the original authors name underneath so by the audience they're going to be held responsible for the complete content.
  • + 1
 I'm stoked to send some content in this summer!
  • + 1
 I aint got dem smart tinkns fir tem rightn stories.
  • + 2
 Portmanteaux*
  • + 2
 Singular
  • + 1
 No mention of fees!
  • - 2
 Death of journalism as we know it.. Oh wait that happened a long time ago..
  • + 2
 sorry meant to write "death of PAID journalism"
  • + 2
 @kurisuchan: Exactly! I wouldn't mind publishing some of my work here, but why do that when places like Eskapee, or Bike Packing, or other websites are actually willing to pay for good content and aren't just living off user generated BS?
  • + 0
 @timkoerber:

Has anyone even been paid by Pinkbike for a submission? It seems like the site is mostly undigested press releases, manufacture-backed promotional videos and user generated features. The only Pinkbike-produced material is polls.. All the meaningless polls that surely only manufactures can benefit from. How much do you sell them for?
  • + 7
 @kurisuchan: we pay many storytellers, photographers, videographers, writers, etc. in addition to our core editorial team. I actually got my start doing a few projects for PB back in the day.
  • + 1
 It's called citizens journalism no? Lower case intentional.
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