personally... I let my riding do the talking. Hell I ride in ripped jeans and baggy t shirts.. it's fun to show up the posers with whistler rental bikes and full TLD gear that want to look cool (not at all saying any of you are like those people, just a funny thing that happened at my local trails once...)
personnaly i ride with the ripped jeans and t shirt too, but the pimped THE helmet adds the right amount of awsome without coming across as poser lol. I know what you mean about full tld tho, ive ripped past so many riders wearing that.
iuno, if I'm going for the super awesome graphics I'm going to want something not off the shelf... for now my remedy done up as is suites me fine, she loves it as well so thats a bonus