Downhill Domination is based on the extreme sport of downhill mountain bike racing and puts players in control of customizable mountain bikes to race down vertical mountainsides and urban environments while performing stunts at speeds in excess of 60 miles per hour. Playable in first- and third-person perspectives, players will be able to select from one of 14 riders, including five pro-riders in an intense race to gain corporate sponsorship and a chance at the coveted Downhill Domination Championship. During gameplay, players will have the opportunity to choose bikes from various manufacturers including Specialized, GT, Intense, Mongoose, Trek, as well as more than 27 expansive and interactive courses inspired by locations in the United States, Italy, Japan, and others.
When I first met with Sony Computer Entertainment, I realized the importance that this game would have for mountain biking,” said Eric Carter, world-class mountain bike and BMX champion rider featured in the game. “Downhill Domination could propel mountain bike racing into the forefront of the extreme game competitions – and this game does an awesome job of showcasing our sport.”
Downhill Domination features a high-impact soundtrack featuring various licensed alternative, punk, hip-hop, techno and classic rock tunes that capture the energy and excitement of each race. Highlighted artists include Black Eyed Peas with “Get Retarded,” Propellerheads with “Bang On!,” Saliva with “Your Disease,” Freezepop with “Bike Thief,” Brian Setzer with “8-Track” and Cirrus with “Breakbeat Suckers.”
In conjunction with the release of Downhill Domination, Sony Computer Entertainment Canada is unleashing a major marketing campaign behind the title including national print advertising, sampling, a Digital Advertising Network feature, and retailer merchandising. Support will be provided in the following categories:
To support Downhill Domination, a print advertising campaign will reach millions of readers through a wide range of national consumer, lifestyle and enthusiast publications.
Downhill Domination sampling opportunities started at UCI World Mountain Biking Championships on June 26 and will continue through the summer at all PlayNation and Truck Tour events.
Downhill Domination features will air in all shopping centers across the country equipped with the Digital Advertising Network video boards.
The independent Entertainment Software Rating Board (ESRB) has rated Downhill Domination “T” for Teen. For more information about the ERSB visit www.esrb.com
About Sony Computer Entertainment America Inc.
Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one™ game console, and the PlayStation®2 computer entertainment system. The PlayStation 2 computer entertainment system is set to revolutionize the home entertainment market, offering the most compelling interactive content and the capability to be used as a network terminal in the coming broadband era.
Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console and the PlayStation 2 computer entertainment system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.
Visit us on the Web at www.playstation.com
For more information, please contact:
Ketchum Public Relations
Tel. (416) 544-4907
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