Jay Hoots has a new home..

Often, there are moments of clarity when you just have to dive in, no matter how busy you are. Having developed the Hoots brand now for 8 years and culminated partnerships and friends in all parts of the world, I have had some of the greatest opportunities to discuss trails to politics on a global scale.Hoots gear now extends beyond the traditional protective gear and clothing and embraces involvement in trail advocacy, bike skills parks and teaching. Dedication to our killer sport, straight up!


The boys at Trident Performance Sports stepped up with a great idea of having a web page that would serve as a medium for Hoots freaks, trail advocates and anyone interested in seeing or contributing to our revolution, The Wheel Deal. Post ride contemplation led to commitment and I dove in. Hoots Nation is an information exchange on the latest riding gear and Dreaded updates to politics and The DIRT Club providing a back drop to inspire positive and enlightening user dialogue.

We are stoked to offer www.hootsnation.com

Props to Trident, and our other supporters for getting this forum online.

Jay Hoots