Fuji Factory Enduro Team Announce 2018 Riders

Jan 31, 2018
by Fuji Bikes  

Fuji Bikes is incredibly excited to announce signing Amy Morrison and Jimmy Smith to their all new Fuji Factory Enduro Team. These two shredders have been on a tear, collectively winning four US National enduro series titles, taking 9 first place finishes and standing on 28 podiums in 2017 alone! They plan to keep this stellar momentum going aboard Fuji's completely redesigned Mlink bikes in the upcoming season. The Fuji Factory Enduro Team is supported by Fox, Shimano, WTB, and Performance Bike and will racing select EWS races, top US domestic enduros, and chasing the overall title of the new EWS North American Continental Series.

bigquotesWe have a very exciting 2018 season ahead of us working with rising enduro stars Jimmy Smith and Amy Morrison. Both riders had amazing 2017 seasons and I'm so stoked to welcome them to the Fuji family. We couldn't ask for better athletes to showcase our brand new geometry this year, and I can't wait to help this stellar team chase some big podiums!Lauren Gregg – Mountain Bike Marketing Manager


Amy Morrison is definitely no stranger to the podium, winning the 2015 and 2016 California Enduro Series as well as the 2017 North American Enduro Tour and the 2017 California Golden Tour series. 28 years young, she grew up waterskiing with her two brothers in Michigan and pole vaulted for Clemson University before discovering mountain biking when she moved to California in 2013. She found herself loving the adrenaline of the downhills so she upgraded her hardtail to longer travel bikes, began racing enduros, and quickly came to dominate the domestic enduro circuit. She's skilled on all two wheels and also loves riding moto when she's not on the bike. Amy continues to progress and has her eyes on the podiums of the Enduro World Series; she is an incredibly talented racer and Fuji can't wait to support her upcoming season.

bigquotesI'm excited to have such amazing brands and people come together to create the Fuji Factory Enduro Team. I feel that Fuji and I are growing together in the all-mountain/enduro world and we are both ready to have breakout years. I could not be more excited for the new 2018 bike models and my race schedule!Amy Morrison


Jimmy Smith ripped onto the enduro scene in 2017 winning both the Southern Enduro Tour and the IMBA National Enduro Series. Born in Southern California, raised in Hawaii, and currently roaming the country based out of Colorado, Jimmy has been passionate about all things two wheels for his entire life. Jimmy rode BMX professionally before deciding to make the switch to enduro last year. He's currently turning his passion for mountain biking into a career and chasing his dream of competing in the Enduro World Series, and Fuji is thrilled to have this rising star on the Factory Team.

bigquotesI couldn't be more stoked to be apart of the Fuji Enduro program this season. We have some really awesome companies and people on board and I'm super excited to get rocking on the 2018 model bikes. It's going to be a rad year of racing bicycles!"Jimmy Smith

Since introducing the MLink™ suspension system, Fuji Bikes has been committed to developing mountain bikes that can handle anything and stand out in the industry as highly capable and affordable (and a hell of a good time, too). In 2018, Fuji will be releasing a totally redesigned line of full-suspension bikes developed through three years of rigorous testing on the Enduro World Series circuit. Keep your eyes out this season for their all-new models. To learn more, please visit www.fujibikes.com.

Author Info:
FujiMTB avatar

Member since Jun 24, 2016
13 articles

  • 3 0
 I really want one of these. Good weight and overall price. From some conversations I’ve had with others they climb really well.

Be interested to see if they will have a men’s team set up next year
  • 5 0
 fuji mon
  • 1 0
 I rode with amy and some other dudes at an enduro practice trail roughly 1 mile long and she CRUSHED us all by at least 60 seconds! Man I need to practice my cornering! Lol
  • 3 3
 I know its all subjective... but damn thats an ugly bike and the geo looks dated somehow
  • 1 0
 Hmmm, so no carbon?
  • 1 1
 “So stoked on my new fuji!”

-No one ever
  • 2 2
 That frame sucks

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