Titan Straps Launches New Ambassador Team Highlighting Ultra-Bikepack Racer Liz Sampey

April 19, 2022: Bozeman, Montana

Titan Straps announces its first ever Ambassador Team, comprising a diverse group of people selected for their passion for empowering others and either their pioneering efforts in human-powered, multi-sport adventures and/or their work in the construction industry.

Dr. Eliza “Liz” Sampey was the first to be invited. Two others will be announced this spring. And the Titan Straps crew plans to add more as the company grows.

“Because Titan Straps are such a versatile and utilitarian product, we decided to include a wider variety of ambassadors than most outdoor industry companies typically have,” CEO and founder Cameron Lawson says. “But because the straps originated from a bikepacking-packrafting trip I did in the early 2010s, we've decided to start building the team with a diverse group of bikepackers. We couldn't be more stoked to have Liz on board as the first official team member!”

Liz has done humanitarian work in hurricane-ravaged Puerto Rico while on a fatbike-packraft circumnavigation of the island, she’s pioneered new bikepacking routes in South America, and she holds the women’s record on the Arizona Trail Race 750 (that’s miles!), among many other things.

“She’s a wildly creative adventurer, pairing sports on expeditions all over the world,” Lawson adds. “She ski-rafts, does ultra bikepacking races, bikerafts on huge rivers like the Indus in Pakistan... She has plans to do a really unique, cool adventure this summer that no one else has tried. We’ve promised to keep mum, so stay tuned. She’s truly inspiring!”
Liz also contributes to the cycling community through her coaching and teaching efforts, adds Lizzy Scully, Titan Strap’s new communications director. “She’s a great role model, as her personal journey has been fraught with hardship, most recently from a terrible head injury. But she’s been open and transparent about her journey, inspiring others with her fortitude and positive attitude. She regularly says she’s, ‘not extraordinary.’ But she leads a pretty extraordinary life.”

Read more about Liz on the Titan Straps blog.

Born From Adventure, Made for the Trades: From adventure, to construction, to everyday life, Titan Straps changed the way people thought about ski straps. In 2010, Cameron Lawson developed some prototype polyurethane straps like the standard skinny ski straps of old, but stronger, wider and more refined. He needed something more durable and safer for a 300-mile bike-packrafting mission on Alaska’s Lost Coast. His straps worked exceptionally well at securing his equipment to his packraft in choppy ocean swells and on his bike as he peddled across sandy beaches covered in baseball-sized cobbles. And the ease and quickness at which he could tighten, adjust and remove gear was unparalleled. Cameron realized he had struck gold. Simple and highly effective, these utility straps had far-reaching applications. He started producing them en masse, giving them to adventurers, but also contractors, plumbers and electricians to field-test. People immediately wanted more. And Titan Straps was born. Learn more at www.titanstraps.com

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