100% Announces Spring 2019 Eyewear

PRESS RELEASE: 100%

While debuting dynamic new colorways, additional lens options and a new active lifestyle model, we continue our streak of record-setting growth.


Performance favorites, like the Speedcraft—the same model worn on halfshell days by Sam Hill, Adrien Dailly and many others, gain new Soft Tact frame options and even more lens choices. XC sensation, Mathieu van der Poel’s favorite Speedcraft SL gains Soft Tact frames, now available in a vibrant Banana/Black Mirror option and accented Midnight Mauve/Dark Purple lens model.


The incredibly popular S2 answers its unparalleled demand; now available in 8 different colors. Sportcoupe adds a new Soft Tact Cool Grey lens option and the svelte Speedcoupe option gains fresh colorways. As a totally new active lifestyle model, 100% introduces the HAKAN sunglass that offers the protection of a high wrap sports frame with equal parts day in and day out performance.


The revolutionary Speedcraft AIR returns in global supply, continuing to arrive with the unparalleled HiPER Red Multilayer lens. The Speedcraft AIR has received global performance credit for its built-in nasal dilation system.

These introductions continue to build the global brand momentum 100% has created with remarkable style and optic technologies paired with remarkable athlete partnerships. As the performance and active lifestyle sunglass market continues growing, 100% is committed to answering the challenge and continuing its’ own record-setting growth.

Check out the complete SP19 Spring Eyewear Collection and stay tuned for more 100% SPRING 2019 launches.

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MENTIONS: @100percent

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