The MTB Industry Summit is an annual meeting of the minds, where the biggest players in the MTB industry get together to scheme new ways to increase profits. All of the latest and greatest trends are created here.
TR representative, Lars, must have had a rough night and slept through his alarm. When he finally awoke, he panic pedaled his way there, only to have missed the important decisions for the year.
Luckily for all of you, nothing like this actually exists. Instead we all work hard to make fun bikes for you to enjoy. Seen here is Lars's alloy Scout. A mid travel, 27.5 bike that some would say is "dead". For us, we just call it fun.