Maxima BIKE Partners With Devinci Global Racing

Maxima BIKE joins Devinci Global Racing as the official lubrication and bike care partner knowing every race is won before it starts. The proof is in Stevie’s 2013 World Cup Overall title and the National Champion sleeves worn by the proven DGR veterans. Steve Smith and Nick Beer are no strangers to Maxima suspension fluid and SC1 having used these products in seasons past. DGR has a proven track record in product development having worked closely with cycles Devinci and SRAM’s BlackBox program.

"Maxima is a great racing partner with an amazing racing heritage. Adding Maxima to the list of category leading supporters of the DGR program will help both brands passion of winning races at the World Cup level and top events around the World. At DGR we feel very strongly about partnering and using products that both the riders and staff believe in, Maxima fits this to a T." – Gabe Fox



Stevie Smith rallied from an off-season injury to World Cup action at round three in Fort William, Scotland where he proved to be within striking distance of the front running. On the Enduro World Series front, DGR’s Damien Oton has proven he can win in 2014 and currently sits second overall. Devinci Global Racing has a track record of peaking late in the season when results matter most. Stevie Smith succesfully retained his Canadian downhill National title before bad luck sidelined him at Mont Saint Anne. Maxima will keep DGR’s bikes as well as Stevie’s motocross bikes and side by side machine clean and lubricated in this exciting alliance.

Maxima BIKE is using the simple formula from the Powersports division – partner with the best teams and riders to develop the best products possible. For more information on DGR and Maxima BIKE visit www.cyclesdevinci.com or www.maximausa.com.

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