NOBL started by making all of their rims relatively wide, asymmetrical, with bead seat bumps, hook-less, and smooth curves so that voids in the laminate are not a problem. When it comes to carbon rim manufacturing, you're putting a lot of faith in the manufacturing process and this is where Trevor spends most of his time. Trevor is not sure how many owners of carbon wheel businesses can actually make their own product from start to finish. NOBL’s commitment to making the best product possible first and foremost is what separates them. They are a carbon wheel company, and they have set out to build the best carbon wheels in the world.