MindSpark - LaRocque/Genovese Collaborate - Video
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Nic and Aaron have been working on projects together for over a year now. What started as an idea to collaborate on a project has developed into a new brand for the both of them: MindSpark Cinema. This partnership comes from a desire to better their product, and to further themselves as filmmakers. Their goal is simple - Create the best videos possible.
 | Partnering with Aaron will create a wider pool of knowledge, skills and contacts. This will provide opportunity for more creative brainstorming and will take our careers as filmmakers to the next level. -Nic Genovese - Co-owner, MindSpark Cinema |
| I think we have a complimentary set of skills. That's the benefit of collaboration. We've worked together on many projects already. It's an exciting opportunity for both of us. -Aaron LaRocque - Co-owner, MindSpark Cinema |
Green River proved to be the perfect location to shoot our first video to announce our partnership. The creative potential of Southern Utah is limitless, the never-ending ridgelines provided the blank canvas we needed to portray our first work. It was this potential that inspired us to come to come here.
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 The light is a huge attraction to Utah. Low lying October sun extends sunset just a little longer providing us a wider window with which to capture gold. |
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| The landscape is vast and possibilities seemingly endless. One could spend a lifetime here scouting lines and building features. |
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| On the left, Nic captures the opening shot. On the right, Aaron cuts out the sun to block glare from his LCD. |
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| It's surprising how "raw" things can be here and still be entirely rideable. However, we did our fair share of work shaping the land. |
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| With morning light coming early and work yet to be done we pushed on more than once until the sun had dropped below the horizon. |
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| There's something to be said for digging in Utah. What would take days or weeks in B.C. is an afternoon project in Green River. |
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| Paul warming up on a sizeable jump. |
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| Howey built a rather large "flip flop" hip stepdown. A sweeping right hand berm that ends abruptly at a cliff edge, hipping onto an adjacent ridge. |
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| This jump was a toss up whether it would actually work well. As Paul is demonstrating here, he made it work. |
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| Ace Hayden rode some of the steepest loosest lines of the trip, showing us how they do things back in Kamloops. |
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| Howey getting steezy on the jump with a big ol' whip. |
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| Paul eyed this up and wanted to tuck no-hander it. 3 perfectly executed tucks and it was on to the next thing... |
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| Paul is no stranger to the slopestyle scene so naturally big tricks were part of his gameplan when coming to Utah. |
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| Howey spreading his wings |
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| There's no shortage of spectacular backdrops here. |
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| Until next time, Utah. |
Riders: Brendan Howey/Paul Genovese
Video: MindSpark Cinema - Aaron LaRocque/Nic Genovese
Photos: Mike Zinger
Music:
1st Song: Babel - Mumford and Sons
2nd Song: You Know I Know - J Siggsworth
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2nd Song: You Know I Know - J Siggsworth