WTB Announces New Marketing Coordinator

Wilderness Trail Bikes, Inc., a world leader in bicycle components, is proud to introduce Dain Zaffke as marketing coordinator and media contact.

WTB is celebrating its 25th anniversary with a powerful new product line and a dedicated marketing coordinator. Dain Zaffke will be operating as the primary media contact and sponsorship coordinator for the global brand. “I’ve always had an affinity to WTB,” Zaffke stated. “It’s a small group of down-to-earth people passionate about bikes and committed to supplying the core of the sport with high-quality components.”Zaffke joins WTB with ten years of experience in the cycling industry, both in retail shops and in publishing. He was most recently Bike Magazine’s associate editor. “When I saw the 2007 tire line at Interbike, I immediately knew this would be WTB’s banner year,” Zaffke said. “And I thought, What better time to jump on board?”

Along with more than 20 strong new products, WTB is about to embark on the biggest marketing campaign in the company’s 25-year history. “All too often, people associate WTB components merely with value and durability, completely overlooking the benefits in terms of performance,” said Gary Gleason, the company’s director of sales. “We’d like to emphasize that WTB is as committed to leading-edge performance as any other brand on the market. Our 2007 line really demonstrates that dedication, and Zaffke’s primary responsibility is to spread this gospel.”

The company’s history and location also attracted Zaffke. “My new office is literally right at the base of Mt. Tam, where mountain biking originated, and WTB has been around since the sport’s infancy,” he said. “I’m honored to be a part of this prestigious heritage.”

WTB, based in Mill Valley, California, has been an industry pioneer since 1982. The small, independently owned company strives to produce innovative parts and accessories for both OEM and aftermarket use. www.wtb.com

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