Zap Bounces Back With... Trek?

Bicycle Retailer reported today that Zapata Espinoza, former editor of Mountain Bike Magazine has been hired as Brand Manager at Trek Bicycles. A long time (and outspoken) member of the cycling media, Zap was let go earlier this fall after a 10 year stint with Mountain Bike. Prior to that, he was also with Mountain Bike Action, and this marks his first foray into the bike business side of things. As part of his portfolio, Zap will oversee catalogue design, web site function and media relations.