Press Release: E-Bike World Tour
Following the successful first edition and encouraged by very positive feedback from the public, the organizers of the Verbier E-Bike Festival (VEBF) plan to launch the E-Bike World Tour (E-BWT) starting next year.
The e-bike has become a popular solution for developing summer tourism in the mountains. It’s a fantastic opportunity for resorts aiming to promote year-round tourism. Organized in Verbier since 2019, the second edition of the Verbier E-Bike Festival opened its doors to the public yesterday in the resort located in the Valais canton and has already proven the potential of this new sporting discipline. Numerous resorts have expressed their wish to organize similar events.
This interest has made the E-Bike World Tour possible: a series of international festivals to promote and grow e-biking as a sport with three destinations planned for 2021 and five in 2022. The resort of Flachau, Austria, will inaugurate the series at the end of June 2021. One month later, fans of the sport will gather in Tignes-Val d’Isère, France, with a third date in Verbier in mid-August.
In the same way as the original festival in Verbier, these events are designed to be accessible to people of all ages and skill levels. A broad offering of activities and animations will satisfy the large audiences expected to attend. It’s also an opportunity to promote soft mobility and get mountain resorts involved in ecological transition.
An epic race series reserved for the world's e-bike elite
The organisers of the FWT imagined a format similar to that of their winter tour, meaning, a spot at the final in Verbier needs to be earned: competitors will have to earn their place on the E-Tour du Mont-Blanc that starts in Verbier. A qualification system will put into place for elite competitors on the first two stages taking place in Flachau and Tignes-Val d’Isère. Following the first two competitions and the already mythic Verbier event, an overall ranking will determine the winners of the E-Bike World Tour.
The goal of the tour is to become a worldwide reference for e-bikers and the industry.
More information and the complete event calendar coming soon on all VEBF social media channels as well as www.ebikeworldtour.com