Shimano Completes Purchase of Lazer Sport

Aug 31, 2016
by SHIMANO  
Shimano Europe (Shimano) has today completed the purchase of Lazer Sport NV (Lazer), the Belgian helmet company.

lazer

Shimano announced an agreement in principle on 1st July 2016. Now, following regulatory clearances and other customary closing conditions, Shimano proudly adds Lazer to the wider group, which also includes Pearl Izumi, PRO and Bikefitting.com.

Lazer Managing Director Sean van Waes and Sales Director Peter Steenwegen will remain part of the company’s management board and the company will retain its distinct brand identity.

The combination of the two companies will increase the value Shimano and Lazer deliver to distributors and retailers in the cycle industry, whilst expanding Shimano's portfolio, giving the company a complete top-to-toe line up for on the bike use.

Sean van Waes, Managing Director: "This is a complete win-win for Lazer and Shimano. It allows Lazer to concentrate on what we do best - innovation - helping us to become the biggest head protection brand in the world at a faster pace whilst giving Shimano access to the best helmets in the business."

“By combining Shimano's customer base with our unique patents, technologies and products, the Shimano group will be well positioned to equip road, MTB, urban and leisure bike riders with a full mix of innovative components and accessories.”

Marc Van Rooij, President of Shimano Europe: “This exciting acquisition allows us to strengthen our position in key markets across the world and benefit from the technological expertise Lazer has built up in its helmet division. We look forward to a closer collaboration with our new Lazer colleagues in the near future."

Under the terms of the acquisition agreement, all Lazer staff will remain with the company at its base in Antwerp, Belgium.


MENTIONS: @LazerSport / @shimano




13 Comments

  • 14 1
 One day every company is just going to be owned by Coca Cola.
  • 3 0
 Google. Governed by our robot overlords.
  • 3 0
 @Axxe: don't sass the robot overlords. They'll look upon you in the future with cold, calculated, and fair judgement.
  • 1 0
 @vroomvroompartystarter: I am actually an automated chat bot. I will be just fine as long as they keep me backed up.
  • 1 0
 @Axxe:And you like human DH biking? Man, you're the coolest bot I've come across.
  • 3 0
 I came here for the comments. Nothing to see.
  • 2 0
 That's because it's not SRAM buying more companies this time lol
  • 3 2
 Only Shimano would think lazer was a company worth buying.
  • 1 0
 Yo shimano, is brett gonna pick a winner for that instagram photo contest?
  • 2 1
 Why?
  • 1 1
 coming soon to chain reaction to further endanger local bike shops
  • 1 0
 Talk about buying a pig

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