Stakeholders from Canada’s Atlantic Provinces Announce 'Mountain Bike Atlantic' to Promote MTB in Eastern Provinces

Apr 15, 2020
by Mountain Bike Atlantic  



Special advisory during the COVID-19 crisis:

Like you, we’re itching to explore new trails. But now is not the time to travel. Please stay home and follow the advice of health authorities to keep yourself and others safe. Do your part now, so we can all get back to exploring new trails, later.

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PRESS RELEASE: Mountain Bike Atlantic

Trails abound in Atlantic Canada and we want to make sure you know about them.

Established by stakeholders from Canada’s Atlantic Provinces in 2019, Mountain Bike Atlantic was formed to promote our region as a global destination for mountain biking. In the past few decades, Prince Edward Island, New Brunswick, Nova Scotia, and Newfoundland have seen significant growth in both the number of trails and the number of riders participating in our sport. Now, we want to share our trails with the world!

https mtbatlantic.com trail brookvale-nordic-centre
https mtbatlantic.com trail keppoch-mountain

Supported by an Advisory Committee, Mountain Bike Atlantic is engaging local stakeholders including cycling clubs and associations, trail builders, bike shops, tour operators, and municipal, regional and provincial governments. With the help of this committee, we are developing relationships that are promoting the growth of our scene here in the East.

With the extensive growth we’ve experienced over the past decades, Atlantic Canada now boasts a wide variety of terrain and trails that will have you and your riding pals wondering how you missed it all this time. Since the early days of ad hoc trail-building, our region has become known for technical, rooty, and rocky trails. The recent development of new bike parks and trail networks, however, has made your choice of rides more extensive than ever.

Beyond the trails, our region is one where you can complete your day with an après-ride sunset right on the beach. Wherever you are in Atlantic Canada, you’re never far from the coast. Add to that our burgeoning craft beer and culinary scene and you’ll be rested and refuelled for the next day’s adventure.


With the goal of increasing rider visitation and product and service innovation in Atlantic Canada, Mountain Bike Atlantic is aiming to raise global awareness of our region’s trail networks and quality amenities.

To help local communities recognize their strengths and challenges in catering to mountain bike travellers, we are developing Community Trail Assessments to provide stakeholders with recommendations to better provide the kinds of experiences mountain bike travellers are seeking. Workshops planned for 2020 will discuss the economic impact and tourism potential of attracting riders to our region as well as the health and wellness benefits to our local residents. This positive momentum is helping to drive further growth in trail communities.

In addition, Mountain Bike Atlantic is engaging passionate local riders as advocates to help generate interest in and awareness of the riding opportunities our region has on offer. This ensures that the content we’re producing genuinely reflects what is happening at the local level. Creation of blog posts, social engagements, and local events have had the added benefit of bringing the region closer together as a collective community. This has increased overall engagement and improved the quality of content we’re sharing with the world.



In the summer of 2019, Mountain Bike Atlantic visited and collaborated with local riders and advocates across Atlantic Canada to curate a collection of captivating video and photography of regional trail networks. In October, we hosted our first annual Summit and Mountain Bike Festival in New Brunswick’s Fundy National Park. This event brought together stakeholders from across Atlantic Canada to collaborate on the project. The Summit canvassed panel discussions and media training and celebrated the sport that's helping our region grow. During this multi-day event, the website mtbatlantic.com was launched to inspire mountain bikers to explore the opportunities for riding in Atlantic Canada.



mtbatlantic.com
Our website, mtbatlantic.com provides exactly what’s needed for our collective mountain bike community to showcase our trails. It’s stocked with captivating images and videos that highlight the unique nature of the trails. From blogs of local stories and road trip recommendations to trail network profiles and local area details, mtbatlantic.com will help you maximize your visit and minimize your planning. Additionally, we are approaching local businesses to list their services on the site which will provide users with even more information about where to ride, shop, eat, drink, and sleep. This is the website all riders wish they could find when planning a mountain bike trip!

Join Mountain Bike Atlantic for the ride. Visit @mtbatlantic on Instagram, Facebook, and Twitter, or check out the website at mtbatlantic.com

https mtbatlantic.com trail mcintosh-run



16 Comments

  • 5 0
 Awesome to see some local coverage, lots of unique terrain. I'm super impressed with the development of trails in Prince Edward Island, New Brunswick, and Nova Scotia! Keep up the good work Mountain Bike Atlantic!
  • 3 0
 If you really want to increase mtb tourism in the region, convincing more ski destinations like Wentworth and Poly to allow the development of their trails would make a big difference. Currently they close access during the summer months
  • 2 0
 I second that along with Crabbe in Fredericton
  • 3 0
 @jarms: @imbiker there's a lot of positive discussions going on within the hills already about how they can be more sustainable year-round. It's a huge business decision for those owners!
  • 3 0
 Agreed... that's what is going on at Mont Farlagne in Edmundston :-)
  • 2 0
 I haven't ridden in the other provinces but both the east and west coast of Newfoundland have amazing biking. Not a huge amount of vert but the trails are incredibly Technical and fun. The Rockies are in my backyard but some of my most fun rides have been in Newfoundland.
  • 5 0
 Can't wait to get back on these trails. Hopefully, sooner than later!
  • 4 0
 This is great to see. The trails here in Atlantic Canada are amazing and deserve some some exposure
  • 5 0
 Stoked with this announcement. A little patience and we'll be back at it.
  • 2 0
 Nova Scotiaa has a park called Keppoch Mountain. It is the absolute most fun old school bike park I have ever ridden. Shuttle trails, family vibe, pump track at the bottom.
  • 3 0
 So excited to share the mountain biking scene on the East Coast of Canada!
  • 3 0
 Giddyup!!
  • 1 4
 This announcement seems poorly timed
  • 2 1
 I was taught that if I didn't have anything nice to say that I should keep my mouth shut.
  • 2 0
 i wasn't trying to be not-nice. i live in nova scotia, and definitely appreciate the trails and related mtb infrastructure in the province. that said, it doesn't seem like a pandemic during which everyone is meant to be staying at home, and during which the majority of the trails in nova scotia area closed, is the best time to be promoting trails in the region. you might disagree, but hopefully you won't misunderstand my intent.

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