Long term goal --- get 3 to 4 stores opened within 3 to 4 years --- per the Primo franchise rules, first one has to show good numbers for around 2 years before they let you open another.
One bike shop, one (seasonal) mini-shop where we'll host enduro race events on a regular basis along with a member's only type of trail system. All I'm gonna say, it'll be much more than just a trail + the bike shop I'll do for fun, Primo's will be the bread and butter (even though we dont use butter for anything). 3 or 4 Primo's rocking and good managers in place each location, that will be the goal.