Bike Store Day is an annual event to celebrate the culture of the independently owned bicycle store. In 2019, Bike Store Day will be celebrated from coast to coast to coast on Saturday March 23! The purpose of Bike Store Day is to showcase all that small bike businesses do to support their local communities. Each bike store decides how to celebrate, whether that be through a sale, an event, a product release/launch, workshops/clinics, bike rides or city tours. What your store makes of Bike Store Day is limited only by your imagination.