Cuz this is a big website and Advertising safe riding is influential, Especially if someone goes and blames shit on P.B. Like "My child wasnt wearing a helmet when he crashed and became paralyzed, because he said, "the pros dont even use helmets"" Some bullshit like that. And Pinkbike is just promoting safe riding
if not then it looks alot liek it..
btw rele good pik