Unlike the 2010 model, you can once again adjust the geos on the 2011 offering. BB height can be raised by 10mm and the head tube angle can be steepened by half a degree by changing a small insert on the rear shock eyelet.
If the big hole is closer to the shock body it means its on low bb setting. You need a 3mm allen key to turn the what they call eccentric cam. I have to file the side of the shock end to be able to fit it into the linkage. I'm guessing this picture was taken before they do that ?