Team Atomlab 2014

Atomlab Components is excited to announce (a bit late) our wheel team for 2014.

Though the roster is small, our riders go big! Senior team member Kelly McGarry is starting a second decade with Atomlab Components. The Red Bull Rampage People's Choice Award winner is back at it this year aboard our recently released DHR SL rim. New to the team is Canadian ripper and beard enthusiast Garrett Robertson. Fresh off his win at the GoPro Games in Colorado, Garrett will join Kelly in Nuremberg, Germany for the Red Bull District Ride this fall. Also new to Atomlab is Estonia's Triinu Laurits. The former Baltic States DH Champion is now focusing her dirt days freeriding for Corsair Bikes. Triinu's Corsair teammate Richard Fert pumps out technical style aboard a full Atomlab set-up. Our last rider also happens to be our favorite trials' rider; Danny MacAskill. We are stoked that Danny relies on Atomlab rims for his rolling stock.


Kelly McGarry - DHR SL and DHR Rims
Danny MacAskill - Pimplite Rims
Garrett Robertson - DHR SL and Pimplite SS Wheel Sets
Triinu Laurits - DHR Wheels
Richard Fert - Pimplite SS and Pimplite Wheel Sets


All team riders use Atomlab rims that feature our proprietary Torque Nipples. Torque Nipples are stronger and lighter (20g per wheel) than traditional brass nipples. Their wide alloy base provides more surface area to build a stronger and stiffer wheel. Additionally, the connection at the spoke hole has a larger pivot range which reduces stress on the spokes. Torque Nipples can be used with any manufacturer’s 14 straight gauge and 14 gauge butted spokes.


The new DHR SL is available in both 650b and standard shredder sizes. These are Kelly and Garrett's go-to rims for their big bikes. Look for an upcoming Pinkbike test of the new DHR SL rims and Pimplite 102 hubs!


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Ride on,
The Atomlab Crew