Aptos, California
BettyG: Bell-Joy-Ride
in: Women in MTB
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The two bike shop pros. Amber Krueger (left) of Madison, Wisconsin is an all-star returning ambassador, who had 150 women show up to her Surly fat/plus bike demo ride last year. She’s already got a full calendar of rides booked and is looking forward to a new year now that she’s worked out all the kinks. Amber has become intent about giving back to local trails and state parks, and getting more youth riders involved. Jamie Armitage (right) resides in Golden, Colorado and aims to make her passion for mountain biking contagious. Jamie is amped to share her favorite after work ride, a pedal up Lookout Mountain via Chimney Gulch to Apex trail. A former baker, she equates bread making to days in the saddle, “Some days you’ve got a great rhythm and just the right grind for great dough, and other days the dough just isn’t so lively. But all you’ve got to do is go back, challenge yourself day after day, and one day it’ll work.”