Pedal-Driven: Sea Otter Premiere!

Feb 21, 2011 at 14:22
by Howell at the Moon Productions  
"Pedal-Driven: A bike-umentary" World Premiere scheduled for the 2011 Sea Otter Classic in Monterey, California. Non-profit documentary explores conflict surrounding mountain bikers on public lands.
Views: 26,069    Faves: 134    Comments: 11

The debut screening will take place at the Golden State Theatre in downtown Monterey, Friday, April 15, at 7:30 p.m.

*There will be plenty of giveaways at the premiere event, including a Specialized Stumpjumper FSR M5 26er frame (retail value of frame $2,100), and a Specialized Epic FSR 29er frame (retail value of frame $2,000), both outfitted with Shimano components.

The one hour documentary examines the long-standing confrontation between mountain bikers and federal land management agencies such as the U.S. Forest Service over bikersʼ rights and access to public lands. “Our primary theme here revolves around sustainability,” said writer/director Jamie Howell. “Mountain biking is exploding around the world. We will have to find new, cooperative approaches that both allow it as a legitimate use and manage it in a way that prevents the destruction of our precious and limited natural spaces.”

The central story line takes place in the small Bavarian-themed town of Leavenworth, Wash., but shooting for the documentary occurred over an 18-month period in every Western state and in Canada. “We searched far and wide to find powerful examples of solutions to these issues that are actually in place and working right now,” said executive producer Jeff Ostenson.

Pedal-Driven was created as a non-profit project in affiliation with IMBA (International Mountain Bicycling Association) and with the cooperation of the US Forest Service.

Major funding provided by: Shimano, Specialized,, Clif Bar, Diamondback, Yakima Racks, Pyramid Brewing Company, City of Leavenworth, Timberland, and Steven's Pass Bike Park. Any and all net profits generated by the documentary are earmarked for future sustainable trail-building projects.

The Sea Otter Classic is an annual mountain bike racing event that draws up to 80,000 participants and broad-based bike industry participation. Following the premiere event, “Pedal-Driven” will receive an official launch in the Northwest before mounting a U.S. tour. The documentary will also be made available for public screenings organized by bike organizations, land management agencies and private individuals. (Individuals and organizations interested in hosting screenings can view the extended trailer and find out more about how to set up an event at

Tickets for the world premiere event, as well as pre-sales of the DVD, are being made available through

Pre-purchase your ticket here.

Pre-order your DVD here.

Music by Jimmy Eat World, Blue Scholars, The Let Go, Stuperhero, and many other Northwest area bands.

For additional information, please contact Jamie Howell or Jeff Ostenson at Howell at the Moon Productions, 509-888-2212 or by email at

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Views: 13,632    Faves: 108    Comments: 14

Views: 19,620    Faves: 97    Comments: 19


  • + 5
 We are doing a premier in our home town. Then we are raffling off 4 DH bikes to raise money for our local trails.
  • - 5
flag kiponga (Mar 15, 2011 at 14:07) (Below Threshold)
 This video looks sick but its so gay that the cover for the video has a terrible bike on it. Check the picture its a shame.
  • + 3
 sorry not everyone is a rich little fuck like you
  • + 4
 according to that lady knocking down an entire forest for condos is the same as building a trail?
  • + 6
  • + 3
 2nd time this has been up in like a month
  • + 1
 Where's monterey
  • + 3
 below san francisco in beautiful california.
  • + 2
 As long as they post a link for purchase once it's out I'll be happy. I might pre-purchase if I can get some capital together.
  • + 2
 started studying documentary form at school this year, very excited to see this.
  • + 2
 how did that guy crash? lol
  • + 1
 so our sport is all about image kiponga?

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