Versus Tires Bubblegum Rubber All Terrain Tires (BRATT)

Apr 1, 2022 at 8:26
by VersusTires  

Versus Bicycle Tires is proud to announce our Bubblegum Rubber All-Terrain Tire (BRATT).

Maximizing grip is one of the biggest challenges in making good mountain bike tires. Anyone who's ever stepped on gum in the parking lot knows that it's one of the stickiest things ever... which got us thinking, what if we injected bubblegum into our tire rubber?

"We deployed teams of schoolchildren to help us process the gum, then collected it & mixed it in at the factory," says Versus founder, Scott Hultgren, "the result is amazing, it grips like gum to a desk."

To protect ourselves from child labor laws, we only have a few of these available on the site. We're also giving a set of tires (these or any) to the email list in the month of April, so go to the site to sign up for the email list, check more about our B.R.A.T.T. line or Versus Tires in general.

Harnessing the stickiness of used chewing gum.

For more information about Versus Tires visit or follow on instagram


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