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bigearl danielsapp's article
Sep 5, 2019 at 8:27
Sep 5, 2019
First Ride: Trek's New Supercaliber XC Race Bike
Any frame bolted to a test rig deflects under max load. Even the big FS frames. There's no such thing as a flexfree structure.
bigearl mikelevy's article
Aug 15, 2019 at 11:25
Aug 15, 2019
Review: Trek's All-New 2020 Fuel EX Trail Bike
Trek Integrated Tool Storage.
bigearl sarahmoore's article
Apr 11, 2019 at 11:41
Apr 11, 2019
Walmart Launches High-End 'Viathon' Bike Brand
Patagonia's founder, Yvonne Chouinard, wrote a book titled The Responsible Company. It it he makes some surprising points about Walmart's practices. It's not accurate to view the impact of their business in black and white, or good and evil. Like with most things, they're complex. It's a great little book. There's been a few references in these posts about the bike companies "gouging", and making huge margins. That's not reality. The bike industry is not where anyone goes to make easy money, either at the manufacurer or IBD level. Anyone in the bike buiness is in it for the love of it. The margins are peanuts when compared to of what's typical in tech/data, heathcare (at least in the USA), pharmaceuticals, insurance, rental and leasing, heavy manufacturing, or real estate.
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