Mobil1 and Pabst keep Things Fluid at Bentonville Bike Fest 2024

Bentonville AR - January 16, 2024 - Bentonville Bike Fest presented by Mobil1 is coming fast and Mobil1 has rejoined the fun as presenting sponsor to Bike Fest for 2024. Mobil 1 Consumer Products office has been part of the Bentonville community for more than 30 years with a rich history of community involvement. The multi-year partnership with Mobil 1 is one of several community based partnerships all working with the festival as part of an investment in Bentonville’s future. Local partnerships make it possible to offer free entry to the festival running May 23-26, including free demo bikes to try on the legendary trails and the many entertainment and ride activities on offer.

Returning for a third season is Pabst Blue Ribbon, as the official Beer of Bentonville Bike Fest. PBR is a favorite of mountain and gravel riders everywhere. Attendees and riders are welcome at the beer garden each day. This is the place to enjoy storytelling and a cold drink with our friends from Pabst Brewing Co.

“We’re excited to be back once again as the official beer sponsor of Bike Fest! When we met the Bike Fest team, Kenny and Jessy, in year one, we knew we wanted to be a part of what they’re building in the Bentonville community. The passion they have for celebrating bike culture and giving back in Northwest Arkansas is really special. We can’t wait to see everyone at Bike Fest.” commented Lee Dixon, Vice President, Pabst Brewing Co.

About the Bentonville Bike Fest - Founded by nine time UCI World Trials Champion Kenny Belaey, The Bentonville Bike Fest is now in its 3rd year. Born from the fledgling female focused Women Shred event in 2019, the Bike Fest came into its own after a year’s delay due to the Covid Pandemic.