canada1717

I don't know that I agree with the notion that Freeride is dead. I think that freeride is what it has always been at its heart, unable to be commodified. Companies tried to turn Freeriding into dollars the same way that the music industry takes whatever is cutting edge and makes it pop. Freeride is the "punk" of the riding world, when you try to make it popular, you have violated its very essence. Freeride isn't about buying things branded as freeride, it is about going out with whatever bike you have, whatever gear you have, on whatever trail you can find with your friends and riding it in the most creative and enjoyable way possible. As soon as you try to make money off of that pure riding, you have missed the very reason it started and why it persists. Freeride is not dead, and as long as people are out there riding without care of what label to apply, it never will die. Unlike a marketing campaign, you can't kill and idea or a feeling.