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The Union Announces 2024 Roster & New Title Sponsor

Jan 26, 2024 at 11:36
by Sarah Moore  
photo
Chris Hauser took his first Junior World Cup DH win last year.


Steel City Media's Union team shakes up its rider roster for 2024 and welcomes up and coming first year junior Ellie Hulsebosch of Tauranga, New Zealand to the roster alongside Chris Hauser, Lachie Stevens-Mcnab and Frida Rønning. Antoine Pierron and Oliver Davis have moved on from the program for 2024.

The Union also has a new title sponsor in Trek Bicycles.


bigquotesThree years already?! Where did the time go? Coming into 2024 it feels like we’ve graduated high school and we’re off to college. Anxious yet excited, we’ll be on our worldwide travels again soon, feeling a little older, wiser and maybe even slightly more mature.

We’ve chosen a new school, met our roommates and literally bought a cheap van to move all our stuff in. It’s going to be a hell of a summer.


photo
The team will be supported by Trek Bikes this season after being on Santa Cruz Bicycles last year.


bigquotesThere’s nothing permanent except change, and for 2024 we’re stoked to announce our new partner in crime, Trek Bikes, as our frame and title sponsor. It’s rad to think that we’ll be included amongst their lineup of insane teams and athletes, whilst the wider brand support means we can think bigger and faster as we head into the future.

We’re also so stoked to say that we’ll be spoiled by SRAM and RockShox for drivetrain, brakes and suspension. We’ve always looked up to both brands in how they support, market and develop everything from products to athletes, so being a part of that family now is a crazy-good feeling. Main bonus? Their coffee machine is way nicer than ours too.

Handmade in the USA and rounding out the new partners will be ENVE wheelsets and keeping Hauser’s chainring straight will be E-Thirteen guides. Phew.

photo
Ellie Hulsebosch


Ellie Hulsebosch

bigquotesFirst up in the class of 2024 is our newest crew member and first year junior, Ellie Hulsebosch of Tauranga, New Zealand. Turning heads on the national scene, whilst balancing training, school and everything else in between is no easy feat, but we’re stoked to support this mature, young kiwi on her journey through the next few seasons.

photo
Lachie Stevens-Mcnab

photo
Frida Ronning
photo
Chris Hauser


Chris, Lachie & Frida

bigquotesWe’ve managed to keep the rest of the gang mainly together, with Chris Hauser returning to light up his second year in juniors, whilst Lachie Stevens-Mcnab is healthy and ready to give Elite a proper go this time round. Our resident engineer and favorite nerd Frida Rønning, will be back splitting time between shaving off seconds on track and separating atoms in the lab.


photo
Ellie Hulsebosch


bigquotesSteel City Media is beyond proud to help and hustle on behalf of this crew of riders and wider staff members, with the goal of providing a legitimate not for profit, development pathway for up-coming talent on the World stage. We’re stoked that the following brands continue to share this mantra as well: Fox Racing, Maxxis Tires, Deity, Vital Mtb, Crankbrothers, Peaty’s Products, HKT Products.

photo
Frida Ronning

photo
Lachie Stevens-Mcnab

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Ellie Hulsebosch


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18 Comments
  • 42 1
 Excited to be sponsoring the team this year. Let's go UNION.
  • 3 0
 Have you as a brand increased sponsorship of DH teams lately? I've been noticing more Enve wheels in announcements this year. If so, that's awesome and thank you!
  • 10 0
 @t-rick: We're partnered with Commencal/Muc-Off, Frameworks Racing, and UNION so far this year. We've historically had at least one team in the races since the Syndicate days of Minnaar, Peaty, and Ratboy. Downhill is a big part of our development process (and our DNA), and we love to support it.
  • 36 0
 Great work Steel City Media. Awesome to see a not for profit supporting these young riders. Must feel good very, successfully giving back.
  • 12 0
 Those paint jobs combined with the red suspension looks so freaking good. Congrats on the new sponsors!
  • 5 0
 The 3rd photo from the bottom, you spelled Frida’s name wrong. Cool to see the new main sponsor!
  • 8 0
 Well that's embarrassing. Edited, thank you!
  • 4 0
 I absolutely love this team. Always look good, whilst over achieving ATST.
Good luck this season…
  • 3 0
 With appearances by Kade Edwards
  • 3 0
 What the frick Santa cruz?
  • 2 0
 Raddest team in the circuit !
  • 2 0
 Lets go LSM!
  • 1 0
 stoked, stoked and more stoked. totally pitted
  • 1 0
 The session is sick! Team gonna go fast!
  • 1 0
 Blond riders are faster!
  • 7 3
 Eugenics police checking in
  • 1 0
 Chris orgoglio Italiano!
  • 1 4
 How to run a DH team 101: reduce expenses (get coffee at your suppliers' stands), reduce expenses (contract fresh talent), and reduce expenses (buy a cheap van).







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