Vittoria Enduro Pro Adam Morse Wins Overall Title at Vittoria Eastern States Cup

Vittoria could not be more proud to announce that Vittoria pro rider, Adam Morse has won the overall Vittoria Eastern States Cup, for the 2017 season. Adam has won 5 Eastern States Cups this year and podiumed at the remaining 4, all on the new Vittoria Martello and Mota enduro tires.

For Vittoria, this puts a firm stake in the Enduro market, and validates the product development that has been years in the making.

“I set a few goals for myself this season, one of which was to win the overall in the Eastern States Cup. To make this possible, I knew I would have to change a few things from the year before, and the support from Vittoria has been unmatched,” said Adam Morse. “Beyond the racing support, Vittoria has been a developmental journey as well. I work as a full-time manufacturing engineer, and have been elated to work with some great folks committed to bringing a unique and highly engineered product to market (with 4C & Graphene technologies)”.

For George Ulmer, Founder of the Eastern States Cup, the evolution for Vittoria has been obvious.

“Adam has been striving to reach the top of the men's pro field for the past few years, but always seemed to run into a mechanical or bad luck. This was his first year on Vittoria tires, and he didn’t have any tire issues all season,” said Ulmer. “I feel this is a great accomplishment for Adam, and am double stoked it was accomplished on Vittoria tires!”


About Vittoria

Vittoria Industries Ltd. is an international group that acquired the famous premium cotton tubular tires producer Vittoria Spa in 1990. Vittoria has built highly reputable partnerships within in the cycling industry and created a distinct brand image. Today, Vittoria Industries is the world’s leading manufacturer of bicycle tires with an annual production of approximately 7 million tires and 900,000 high performance tubulars and cotton tires. Its research and development center develops the best racing tires at all levels. Vittoria’s worldwide commercial operations are shared among three distinct regions: Vittoria SpA is responsible for Europe, Middle East, Africa and Latin America (EMEA & LATAM). Vittoria Industries North America, Inc., is responsible for North America. Vittoria Asia Pacific is responsible for Asia-Pacific region. The group holding company, Vittoria Industries Ltd, carries out manufacturing and R&D at its fully owned Lion Tyres Thailand Ltd factory in Bangkok.

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