How is buying a bike from SC "dealing with a huge company"? You're still buying a bike designed and tested in Santa Cruz by the same people who have been designing and testing them since day one.
When profit margins come into play, it could change how decisions are influenced. Why else would such a big company buy SC, in order to make more money of course. It completely down to how the investors in both SC and the other company take it. If they want larger profits faster, they'll be creating bikes that are designed to be replaceable next year or the other to gain bigger differences, therefore having more people wanting to buy the newer designs. They will most likely hold back there designs for future usage, and innovate less on there current bikes, which is costly to do. Another thing they could do is create a bigger variety of bikes that are more affordable. Doesn't make the brand as premier in my eyes. Whatever they decide to do, for the better or worst, SC having been bought could have a huge impact on its future even though its the same people working there. Ultimately, its the investors who make the big decisions.
There are no benefits to the consumer who joined a botique brand. Things will change or they wouldnt have invested expecting high returns. SC will no longer be a botique brand, Id rather support another company as i know a few owners of companies that produce DH bikes. So its a good time for me to leave. Or at least not buy again.
I for one will not let anything dampen my taste for SC. A good friend of mine works for them and another friend owns the number one SC dealer in Northern California. So my faith will remain solid.
I took this pic a joke. Someone is a little too serious this monday. I agree with that last comment. Just cause SC is owned by someone else, doesnt mean that the frame in the pic will change or be worth less.
On the serious note I just don't want to pad the wallet of an investor. I'd rather pad the wallet of a passionate owner/rider of course my bikes fine and dandy still.
I agree, however that comes down to the investors trying to maximise their profits again. Im sure if it were up to the riders, they would have a freshly designed bike every year. Once they got bought out, they prolong the life of a certain design for long as possible. I've owned a GT Fury and although it was good, its not even close to the standards of the V10. At the very least, they could make it Carbon, but even that, they are withholding,
look how it worked out for Schwinn, Dimond Back, Mongoose and more recently Titus. I don't find this to be a good thing, merely by looking at similar past situations.