Duncan Riffle Racing LLC. Announces new World Cup and North American race team with headlining riders Brad Benedict and Duncan Riffle, as well as Jr. Development rider Andy Becker.Brad Benedict, an Auburn California native is your current US National Series Champion whom will be heading out under the banner of Duncan Riffle Racing in 09’. This will be his first full World Cup campaign having only competed at the first four rounds in 08’. Andy Becker, a Santa Barbara California native, coming fresh off his year aboard the Decline/Team America program has been swooped up by his long time coach and mentor Duncan Riffle to race the North American and US National series races in hopes of earning a spot on the US National Team to compete at this years World Championships.
Brad Benedict had this to say about signing with Duncan Riffle’s new race team. “I couldn't imagine a better racing opportunity for myself in the upcoming World Cup season. Not only do I get the chance to race with a top American racer, but get to watch, work and learn how to become a better racer myself. Having Duncan as a teammate I know we will push each other as riders on and off the track. Having solid race support from our sponsors, and such a good team, I can’t wait to get out there and start getting some good results for the 2009 season.”
Andy Becker had this to say about joining the squad; “I am very excited to join Duncan Riffles new race team in 2009. I feel that training and racing with Duncan and Brad will vastly improve my riding. I am really looking forward to this up coming season and feel it will be my best yet.”
“I saw this as a great opportunity to get another dedicated, talented and driven US racer out on the World Cup tour. Brad shows some serious talent and potential with his willingness and positive attitude to learn and grow in to one of the best riders in the world. We get along great and really push ourselves to work harder, push longer and ride faster. I feel it will be a great relationship that will see real success in the years to come. Andy Becker, just turning 16, is as well, a very promising young Jr that I have coached for a few years now, seen develop and feel that with the right support emotionally and physically can do great things. “ –says team owner and racer Duncan Riffle.
This team will be focused not only on great success in racing but branding and marketing our culture and lifestyle in an effort to build and pro¬mote mountain biking and the action sports world. We will be pushing our image, lifestyle and brands associated with us to and past the point of just winning a race. Although it is our primary focus and goal, we understand that winning a race isn’t all that matters. But in fact promoting, advertising, developing products and branding an image of success and combining it with popular culture can become just as important if not more so in the long run.
Duncan’s new race program has teamed up with Giantnerd.com and the launch of their new website. Randall Weidberg, President of Giantnerd® had this to say about the new team and the epic launch of the site.
“Giantnerd® is excited to partner with Duncan Riffle and the launch of his downhill World Cup Team. Duncan’s downhill World Cup success, image, and ability to reach and rally the niche cycling, action sports and lifestyle community make our relationship extremely exciting. Duncan is a talented Downhill rider and trusted member of our targeted audience and we are looking forward to him and his team representing our brand, image, and social shopping community. Participation, Integrity, and knowledge are essential to the Giantnerd® social shopping community. We are looking forward to Duncan being an active member in Giantnerd® and success in the Word Cup circuit.”
Be on the look out in the next few weeks for announcement of what bikes the team will be riding and title sponsors.
A big thanks to our current 2009 sponsors:
-Giantnerd.com
-Bravo Condoms
-Royal Racing
-SixSixOne
-Sunline
-Mavic
-RockShox
-Gamut USA
-Avid
-Vans
-SRAM
-Maxxis
-FiZiK
-TruVativ
-Crankbros
-MTBiDSystems.com
http://www.duncanriffleracing.com