i dont know about that, i bought a few items over msrp (i should have double checked) mostly the accessories. The prices of their bikes are good, sometimes below msrp. i guess they do that to offset the discounts on the bikes. They do stock alot of items so thats definitely a good thing.
I would've loved to ride for these dudes! It's really the only local DH oriented shop around here, always a returning to give them business, great shop!
Good luck to you guys.