The Art of Adventure // Chapter 1: An Obsessed Upbringing
Joey Schusler found his love for mountain biking at the ripe age of 13. As a young teenager, few things rivalled the exhilaration. He set his sights on racing professionally, and by 2010 was doing just that as part of Yeti’s World Cup team. Yet for as fun as racing was, Joey soon fell in love with bikepacking, a change in direction that would provide new meaning to life on the bike.
With roots in Boulder, CO, the mountains have been a formative force in Joey Schusler’s life. However, after nearly a decade of racing – climbing the ranks from local races to the UCI World Cup – his focus began to shift toward filmmaking, seeing how far his bike could take him, not just how fast he could go. In the years since, he’s travelled the world with his camera, bike and best friends, exploring rugged and remote areas, telling the stories of places and their people. For Joey, adventuring is not only a lifestyle, but an art form.
"The Chairman" as seen in Freehub Magazine Issue 8.4, the Adventure & Escape Issue
Freehub Magazine Issue 8.4, the Adventure & Escape Issue, is on sale now. True adventures always seem to start when plans go awry. In Issue 8.4, this means continually bump-starting a van in New Zealand, a quick visit to South Lake Tahoe’s Emergency Room, and in Canada’s Yukon, not knowing (or caring) what time of day it is. Adventure filmmaker Joey Schulser seeks new experiences on the far sides of the globe, while Thomas Vanderham reflects on where bikes have taken him, beyond geographical locations. Through everything, bikes serve as the impetus and provide a common denominator that transcends all languages and borders.
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