SuperstarComponents

Superstar Components

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SuperstarComponents mikekazimer's article
Aug 22, 2017 at 4:07
Aug 22, 2017
Shimano Announces 4-Piston XT Brake Caliper
stick a different logo on charge a different price! its just the same old thing they have been selling for years with a new sticker.
SuperstarComponents paulaston's article
Aug 14, 2017 at 10:41
Aug 14, 2017
Calibre Bossnut V2 - Review
Nice pair of UK made Nano-x pedals on there ;o) Not Everyone needs a £5000+ Ego Chariot.... Superstar Components
SuperstarComponents mikekazimer's article
Jul 20, 2017 at 11:07
Jul 20, 2017
1 Question - What's Going on With 27.5+?
@Racer951: No, no, yes (my opinion was valid), I would say honest and to the point (some people can't hack the truth and get their panties in a bunch about nothing), what happened leading up to it was made up rubbish by a loon. That about covers it, and 98% of it is either made up or so far from the truth yet repeated again and again by people who weren't involved or actually know anything about it. If you don't actually know the dirty facts in entirety your just repeating the lies. It was the problem of starting a disruptive business like being a direct seller early on. Lots of people in the business and with a vested interest wanted to kill it off. Now everyone is doing it they have to suck it up.
SuperstarComponents mikekazimer's article
Jul 20, 2017 at 8:54
Jul 20, 2017
1 Question - What's Going on With 27.5+?
@Fix-the-Spade: We gave up on the carbon stuff as there are so many people selling open mould chinese stuff. back in the day we invested a huge amount of money into tooling ($10,000 per size for the tool alone) to make a wide carbon rim which nobody but the likes of enve were making. We sold alot originally but then everyone started selling alibaba specials so it became a bit pointless. People now expect either $1500 hype rims or $250 cheap rims and anything in the middle they say is a cheap rims which is a ripoff. So we have invested in making higher quality custom aluminium rims instead, eg our Alpine30 which is custom made for ourselves to our design with really high end technical features and materials. Its a mavic crossmax type quality (or a bit better really) rim but at half the pricepoint. They are going down well and are a nice option which not many brands cover currently. Ta, Superstar Components
SuperstarComponents mikekazimer's article
Jul 20, 2017 at 8:43
Jul 20, 2017
1 Question - What's Going on With 27.5+?
@Racer951:I have to apolagise here for the UK made comment, it was another user on the same thread i got mixed up with you, ive just re-read it all. My bad, i apolagise again. Back to the conversation. Just because the bike has 26" doesnt mean its not high end, people keep bikes for a while and alot of people dont ditch it every year for the latest fashion. we support all the sizes and we sell cheap 650b and expensive 26", whatever the customer wants. Actually lots of eastern europe brands are still doing loads of 26", might not be the fashion here but over there it is. Your opinion of cheap is different to other people, and i work on the actual materials going into the product without worrying about the hype. I just think its bonkers when people say a product is low end when literally the only difference is a sticker and a preconception. On all the history your repeating - back in the day there were a bunch of people who twisted comments, made stuff up and basically were trying their hardest to do as much damage to the brand out of spite. Most of them had never used our products and were keyboard warriors repeating made up comments enough to make people believe it was true. Continues to this day, still doesn't make it all true though does it? The bottom line of it is I know what is true and everyone else read something on the internet which was way off the real truth (or was just made up rubbish), and then they carry on repeating it like its gospel. On the CCJ the guy took us to court and lost, then had to pay compensation to us. So yes we went to court but did absolutely nothing wrong, then was proved in court. So are you going to carry on insinuating we did something wrong now you actually know the truth? Im quite happy with our position, obviously you dont know what we actually sell so you dont really know our actual position. It would shock you if you actually found out what we do in the background... Ta, Superstar Components
SuperstarComponents mikekazimer's article
Jul 20, 2017 at 7:13
Jul 20, 2017
1 Question - What's Going on With 27.5+?
@Racer951: I realise that our brand doesnt fit the image you have for yourself (hence as you say scathing replys to anything we post), but thats your personal preference. We come up against that all the time, but thats because your not our customer base and there nothing wrong with that either. not having a dig just simpily your not our slice of the pie becasue of your personal "value" choices on the fashion of our brand. ive lost count of the conversations ive had where somebody says dont by X but buy Y, when it turns out to be the exact same thing but at twice the price. the difference brand allignment and hype. but if it makes you happy then go elsewhere and get what you want im not going to stop you. some people wear a t-shirt, some people pay 10 times the price for the same thing with a logo on as it makes them feel good. We sold a stem once for £13 which another brand sold for £50, difference was the sticker - hype or quality, its the same bloody thing! The reason we sell lots of 26" is simple - theres loads of them out there! its got nothing to do with being a low end (apparantly) brand. Im not alienating potential 27+ customer, im just not interested in investing tends of thousands of pounds selling that product as the market is many times smaller than the hype makes out, infact almost non-existant. This kinda supports my opinion that people have been blinded by the market hype... Bearing in mind im basing this on over a decade of experience and we know from previous comments you have made on pinkbike that you have presumed alot of things (like that obviously our huge UK made range is all made in taiwan...). We can use that to validate whos opinion might be closer to the truth. Lets hug and make up, i like a good discussion but lets keep things based on facts not presumptions. Ta, Superstar Components
SuperstarComponents mikekazimer's article
Jul 20, 2017 at 6:26
Jul 20, 2017
1 Question - What's Going on With 27.5+?
@Racer951: @Racer951: You may not have noticed this was tongue in cheek.... you may even be falling into point 7 a bit. Yes your correct that we don't set the agenda of the bike business but that wasn't my point. My point was that these big companies and their marketing machine are "telling you what to think" even when in the background of the industry they cant even give away these "hot" products. They have to keep reinforcing that they are great to get rid of them, they cant back down even if the new product is a complete dead dog. These hype products get 99% of the media yet sell 0.1% of the market turnover. I have not defined normal bikes, by that i mean everything else that isn't hype and people actually buy! be it 29/650 or dare i say it 26" (which we sell loads of even though its apparently so dead according to the so called "industry hype experts") All opinions listened to and valued, i just cant cope with spouting hype like the majority of brands are built on. Ta, Superstar Components
SuperstarComponents mikekazimer's article
Jul 20, 2017 at 3:33
Jul 20, 2017
1 Question - What's Going on With 27.5+?
So from a different industry angle (Superstar Components), ie the aftermarket wheel retailer, we have had pretty much no interest in 27+ wheels. It was a classic bike industry "whats next years big thing", which works as follows (feel free to drop in any niche): 1- Niche brand wants something new and niche to make them stand out from the gazillion other people selling the same stuff to the same people. they sell tiny numbers 2- Big brands product managers want a piece of the action so they launch a range of new products and get a load made 3- Big brands flood the front of their Eurobike stand with these "cool must have products" 4- Big brands spend a fortune on marketing them, and cant back down as they are upto their eyeballs in invoices and stock on the water. 5- The media start making up gibberish about how "lifechanging" they are 6- Bikeshops tell their supplier salesman to get stuffed over stocking this years wonder machine after getting shafted with fatbikes and all the other niches which never came to anything. 7- Bikeforums go wild with the nichemongers creaming themselves over their niche purchase being "lifechanging" to justify dropping ££££ on a weird bike which is not quite as good as a normal bike. The 3 people who bought them keep repeating like a stuck record so it sounds like lots of people have them.. 8- 99.87% of people carry on buying normal bikes 9- The shops who are suckered into buying them bin them out at a loss to get rid 10- Bike companies find out nobody bought the things and bin them off to make space for the next "EPIC PRODUCT" 11- 99.88% of people carry on buying normal stuff 12- Nichemongers windge about how you cant get spares for their weirdass heap o junk 13- Return to point 1 My feelings on 27+: - i had conversations with rim manufacturers in taiwan where they basically were pissed off at spending a fortune on tooling for all these "must have" new rims, and nobody bought them and the ones who did massively cut their orders at the last minute! - you get a slightly bigger tyre which makes naff all difference - your rims and tyres now have their own gravity field - your bike now rides like a slow bag o crap - you get a warm glow that everyone envies your ego chariot of the latest nicheness - you realise your wrong in so many ways - you fit normal wheels and all is good again To all the people who like 27+, at least it will get you fit dragging around all that junk. Ta, Superstar Components chief cynic
SuperstarComponents UniteComponents's article
Jun 8, 2017 at 0:07
Jun 8, 2017
Unite Components - Made in Wales
Gone a bit off topic with that correction. I should add that the guys at unite are doing some pretty cool stuff with that bit of extra love and care a really passionate company can. There doing all the nice stuff we want to do but just don't get chance to do while banging out tens of thousands of (still pretty nice) chainrings. Pay your money and do what makes you happy!
SuperstarComponents UniteComponents's article
Jun 7, 2017 at 23:58
Jun 7, 2017
Unite Components - Made in Wales
Errr... I'm stood in our machineshop with 12 CNC machines where we make all our UK made range inhouse in Lincoln. We only sub our anodising. Pop down sometime and learn something. @bluumax:
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