Technocrat

Here's the difference: "Magura extends its lead in disc brake technology" So is RC actually stating that Magura has a lead in disc brake technology based on his experience with their products and the products of their competitors, or did that come from their press material? If PB is a Journalistic enterprise, and RC creates editorial content, it is certainly his prerogative to state that Magura is leading the industry in "brake technology", whatever that is. However, if he's simply reporting on a new product, this smacks of pasting from the press release. What is Magura doing here to extend their "lead"? What does it even mean to lead? They lead in adopting new materials to brake applications? They lead in spending on mold tooling? Mushy lever feel? They lead in hyperbole? PB should endeavor to separate their editorial content from regurgitating press release content. If they made that one small change, it would be hard to complain.

http://en.wikipedia.org/wiki/First_to_file_and_first_to_invent In the USA, filing first doesn't necessarily matter.