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atwyrrk vernonfelton's article
Jan 20, 2018 at 8:35
Jan 20, 2018
What's the Deal With SRAM's DUB System? More Questions
SRAM is struggling with a market philosophy ripped straight from tech industry: increasing returns. But in tech that works because certain companies come to control the entire environment in which new technology is developed. By trying to do so, SRAM is effectively trying to manipulate the parts industry, the frame industry, and the consumer all at once. But increasing returns are only effective when those who get ahead can stay ahead, like Microsoft of Apple. Bearings, as SRAM is finding out, require optimization, industrial standards, and precision. None of those things work well in an environment of increasing returns--they work well in a market of decreasing returns where the companies have to continually make their products to a higher standard in order to stay ahead. SRAM has made their bed. Its up to the consumer to decide whether they will lay down and take it.
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