bicycle019

After walking around the show for four days and having my eyes glaze over with bike stuff I somehow kept stopping to glance at the Hudski each time I passed by their booth; it was pretty dope looking.

Under-rated comment. Classic movie.

Legend!

Best subscription I have is to a VPN. Cheap and low and behold I can watch just about everything I want.

@hohmskullkrishten: Actually the Rock Shox brake was a rebranded AMP unit.

Jaco stuff is great and they support MTB and are a double black diamond level supporter of COMBA. https://www.comba.org/become-a-partner

@jefe: Not sure about the glazing you refer to, but do agree that changing to MTX gold compound pads was a big improvement when I ran Codes. Much better initial bite and more stopping power with less lever effort.

Good watch on bike vs. moto pricing https://www.youtube.com/watch?v=BS9ugdl1FZc&ab_channel=FortNine

@Hayek: Agree that DTC sales are not captured by the Circana/NPD data, lucky for the US bike industry that until recently it's been a pretty brick and mortar focused business for the complete bike category. Their reporting has been that SC has been one of the top brands in the FS bike category for many years now. I would not take their total $ sales that Circana/NPD report as fact but the relation of #1 to #2 and #3 is pretty good. Like you I have spent many years as a power user of their data and know the limitations of it. ;) I do feel confident agreeing with the assessment that SC is not the small boutique brand they are often portrayed as.

@Hayek: This data is available from what was called NPD and is now Circana. They pull actual sales data from many participating retailers and then make it available via report format to the industry. Retailers that participate get it free, brands have to pay a subscription fee. You can segment by bike class and price point to see that yes, Santa Cruz was quite the heavyweight in the full suspension MTB segment over $3000 for many years now, punching waaay above what people would expect. https://www.circana.com/industry-expertise/sports/