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@commental: mine ran out a few days ago, just dropped back in and wished I hadn't. Seems you can't use reason to cut the dopamine supply that comes believing you are the most virtues, holding a view point about as developed as "be nice". The authoritarian left marches. God help us all.

@jayacheess: that's not tyrannical at all. No I don't think the issue is quite the same in the UK, as our history is different to north America. People seem to believe that it is, as in the UK, like most of the world, we import north American culture. I'm not sure how you arrived at that after referencing my quote though. If you are conversing with me honestly and not trying to construe what I'm saying, which I'm not accusing you of by the way, then you are conflating the meaning of the word equity. We are not talking about equality. I did answer your question, we were talking about examples of tyrannical equity, of which i pointed out there are many examples of leftist totalitarian states. If you need a clear example, we can say Stalin. But the question has now changed. You called for "equity in our power structures and systems of authority". I take that to be through and through equity - equality of outcome and quotas. You are now asking how tyranny can manifest itself in western democracies within that context. The answer to your new question is no, there are no examples. You don't get to have all three. You don't get to have democracy if you want to have equity, you need a totalitarian regime. Conversely you don't get to have equity if you want a non tyrannical democracy.  I think you don't hold the correct meaning of the word equity. Out of genuine interest, what does the word mean to you? Do you believe in quotas and equality of outcome?

@jayacheess: here is why I consider it extremist: "We can forget about colour only when there is a equality" - Actual racism "equity in our power structures and systems of authority." - Forced quotas on everyone through tyrannical rule. The path to hell is paved with good intention. I believe your intentions are good, but I don't believe you understand the weight of the comment you made. I don't buy your Muc-Off argument. I don't think there is anyone that would look at Muc-Off on the shelf and think 'I'm not going to buy it because of a story AP once posted to his Instagram'. It's nothing but virtue signalling. I know you won't believe it but I'm not right wing, the political landscape has shifted so woke that even my views are is considered right wing. If our labour party could put a voteable party together that is significantly closer to centre I would be fully behind them.

@jayacheess: Hmm I dont think you are being honest with yourself if you can square your quote "We can forget about colour only when there is a equality and equity in our power structures and systems of authority." with democratic socialism. I was under the impression the conversion had already devolved into extremist screaming when you said this. AP isn't a racist. Don't buy Muc-Off.

@doublel12: your statement assumes we are all responsible for the sins of our ancestors. I'm white and I've never enslaved anyone. I don't like slavery I like mountain biking. But I must repent because we are all responsible for the sins of whatever group fits at any given moment. I totally understand there is sensitivity needed, but I don't like the premise of your identity politics game.

@jayacheess: Take your pick from history, there have been plenty of totalitarian leftist led states. That's the only way you force equity, and it's a path stained with blood.

@jayacheess: I said equity not equality and equity looks like tyranny to everybody, regardless of their level of "privilege".

@DylanH93: generally I am against brands being political at all. But I can't say I wouldn't be interested to see what would happen if another brand did do something to oppose muc-off. Overall I think they should just stick to doing what they do, which in this case is create products. I do belive you are right though and the counter culture will come with enough time. The world will restablize and muc-off will probably continue virtue signaling which ever way the wind is blowing.

@jayacheess: "It's a request for a return to the status quo that benefits you" How dare you make that assumption. I know it fits your framework - "Me bad you good", but i'm afraid you're off the mark. Your point seems to be that MLK was wrong, and that we should not in fact forget about colour? But of course, you are operating on a much higher level of virtue. You should wash your mouth out using the word equity, you can only achieve equity with tyranny my friend.

Thank you! The first sane comment I have found. Muc-off joining the woke wars.. forcing him on the old unconscious bias training. Jesus.. What I found astounding is that it clearly wasn't commercial decision from Muc-Off. No ones going to decide not to buy Muc-Off because of a story Amaury Pierron once posted to his Instagram. This is nothing but virtue signaling and they should keeps their wokeness to themselves and stick to creating cleaning products,. Using their name to jam it down ours and Amaury throat, they should be ashamed.. Its clear that he isn't racist. We are creating a terrible world, I bet literally no one was offended apart from the virtue signaling brigade. I will never to the day I die buy another Muc-Off product. MLK - "I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character." HOW ABOUT WE STOP MAKING EVERYTHING ABOUT THE COLOUR OF PEOPLES SKIN