civilcbm

We should all be thanking Craig Kelly and snowboarding if we are so attached to the truth behind the meaning. Thank you Freeride Snowboarding. There is a huge difference between feeling free on a bike and freeriding on a bike. My grandmother feels free when she rides down the street; Robbie Bourdon is a Freerider. Any early NWD part with Bourdon or Vanderham will somewhat explain what freeriding was when it was first used in mountain biking. Natural cliffs, chutes, drops, slabs, sinlge senders and insane ladder and bridge building. The meaning now isn't dead, it's just forgotten or altered. With so many new trails, ski hills and MTB parks, freeriding doesn't happen nearly as much. But it still exists and always will. Riders will always scope natural terrain and go ride it. It just isn't a priority on the majority of mountain bikers minds these days. The original meaning of the word will always remain the same in mountain biking. But it's such a sweet word to say. It sounds so cool. Just say it "FREERIDE". It just feels good. We just can't let it go. And that's probably why marketing and ad campaigns can't give it up. They don't have any other words to use. It almost has the feeling of "organic" or "native". Today the word is used by journalists, marketing companies, and the media to represent something different than it's original use. Actions speak louder than words...or should I say RIDING SPEAKS LOUDER THAN WORDS.

Bashing slow motion editing in MTB videos seems to be as fashionable as a 5'3 12 year old with alligator arms riding 31" bars. Slow motion can be so effective when done right. Sure, too much of it can ruin a video, but too much of anything can. It's just another creative entity in film making. Nice vid with wicked talent.