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deviatecycles Jessie-MayM's article

Feb 13, 2026 at 13:32

Feb 13, 2026

Deviate Resumes Trading Under Its New Ownership & Will Honor Lifetime Warranties

@valrock: because my words could have legal implications. It's actually a very simple reality - a new company buying specific assets of an insolvent company in a transparent and competitive bidding process. Once the process is wrapped up - I will do a Q&A.

deviatecycles Jessie-MayM's article

Feb 12, 2026 at 17:21

Feb 12, 2026

Deviate Resumes Trading Under Its New Ownership & Will Honor Lifetime Warranties

@Neil6: the legal process is still ongoing and therefore it is inappropriate and a contractual breach for me to make any specific comments. Once this process is concluded and the state of affairs is a matter of public record, at that point it may be possible for me to comment in more detail. For now - I cannot. I can tell you that the Directors did everything possible to limit losses to all creditors, including trade creditors. That was our moral and legal obligation. We've had our fair share of non-payments from debtors over the years, so we are acutely aware how frustrating it is.

deviatecycles Jessie-MayM's article

Feb 12, 2026 at 15:54

Feb 12, 2026

Deviate Resumes Trading Under Its New Ownership & Will Honor Lifetime Warranties

@valrock: not sure where I said any of that? I just said the staff didn't automatically transfer, nothing about rehiring. I suggest you watch our YouTube interview (see our homepage) where I sit down and have a chat with one of our rehired staff members. The other bids for Deviate Cycles Limited's assets had very different intentions than relaunching the brand.

deviatecycles Jessie-MayM's article

Feb 12, 2026 at 14:17

Feb 12, 2026

Deviate Resumes Trading Under Its New Ownership & Will Honor Lifetime Warranties

@boozed: shareholders including founders received nothing and both founders lost significant sums as unsecured creditors.

deviatecycles Jessie-MayM's article

Feb 12, 2026 at 12:39

Feb 12, 2026

Deviate Resumes Trading Under Its New Ownership & Will Honor Lifetime Warranties

@Heywood165: read the article - it explains our stance on the historic investors. We honoured the commitments we made to those investors in terms of product.

deviatecycles Jessie-MayM's article

Feb 12, 2026 at 10:33

Feb 12, 2026

Deviate Resumes Trading Under Its New Ownership & Will Honor Lifetime Warranties

@stevemokan: Ben who was 1 of 4 Directors of Deviate Cycles Limited, is the sole Director of the new company.

deviatecycles Jessie-MayM's article

Feb 12, 2026 at 10:16

Feb 12, 2026

Deviate Resumes Trading Under Its New Ownership & Will Honor Lifetime Warranties

@chrismac70: Spoken with authority - but wrong on literally every point you make here.

deviatecycles Jessie-MayM's article

Feb 12, 2026 at 10:13

Feb 12, 2026

Deviate Resumes Trading Under Its New Ownership & Will Honor Lifetime Warranties

Deviate Cycles Limited became insolvent. The brand "Deviate Cycles" along with certain assets was purchased by another business, which is now trading. The staff did not transfer to this new business.

deviatecycles Jessie-MayM's article

Feb 12, 2026 at 10:09

Feb 12, 2026

Deviate Resumes Trading Under Its New Ownership & Will Honor Lifetime Warranties

The liquidators of Deviate Cycles Limited are now in control of that business and I am not allowed to disclose any details. Once it became apparent that Deviate Cycles Limited could not meet its obligations to creditors, the Directors took immediate professional advice and acted on that advice - as is required by law.

deviatecycles Jessie-MayM's article

Feb 12, 2026 at 8:19

Feb 12, 2026

Deviate Resumes Trading Under Its New Ownership & Will Honor Lifetime Warranties

@likeittacky: No employees were left out of pocket.

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