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"You could be paralyzed, killed, or you could suffer damage."
"You could bust your head open on the sidewalk or a rock."
"You could go into a coma."
"You could break your neck or crack your head.
"You could have serious brain damage and you might have to learn all you know over again."
FACTS
You may think you're a pretty good biker, but crashes happen all the time to very good riders. In fact:
Wearing a bike helmet is the single most important thing you can do to protect your brain - and your like - when you ride your bike.