Haha! I like that the 2 companies are saying basically opposite things. I spoke to Nobl in November, they were very eager to point out that their rims are in no way shape or form LB rims.
I wonder how this will work with pricing...Nobl rims cost quite a bit more than LB.
Seated many a tire on my lb carbon rims and others with blasts about 60-70 psi with my compressor to get seated. Short blast shouldn't cause any problems. If it did rims probably got a defect in it anyway. Takes multiple hard blasts with schwalbe tho.