Formula Partners With Whistler-Based Alba Distribution

PRESS RELEASE: Formula



British Columbia is undoubtedly at the heart of mountain biking. An incredible region, full of history, riders and amazing trails. A place where the history of this sport has been written on every rock, root or north shore that can be found in the woods. A strategic region for Formula, a place in which to be present does not mean only doing business, but it means, above all, to pay homage to what is considered by everyone to be a mountain bike temple.



Thanks to the collaboration with Alba Distribution, Formula strengthens its presence in Canada like never before. Alba Distribution is not just a distributor, but a company made of riders, passionate and enthusiastic guys who have made mountain biking not just a job, but a lifestyle. People with a pedigree in the world of mountain biking and with experience working at the highest levels. An extraordinary mix of passion, technical knowledge and motivation that makes Alba Distribution the ideal partner for Formula in Canada.






Alba distribution is one of Canada’s newest supply companies. Located in Whistler, British Columbia, Alba specializes in bicycle part distribution, warranty, and service. Calling British Columbia’s Sea to Sky corridor home allows the Alba riders to rigorously assess new products, making sure customers are provided with only the very best.









Alba Distribution will be distributing Formula’s quality suspension, brakes and wheels in Canada, as well as heading up warranty claims and service. More information about the products, as well as contact information, can be found at www.albadistribution.ca or follow Alba on Instagram and Facebook (@albadistribution).

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