Management: The Nomad press junket cost us a fortune! The pisco bill alone ate up our Q3 profits! We need more money godamnit!

Marketing: I've got it boss, let's put new paint, decals, bars, and seat on a 5010 frame, and call it women's specific. No need to spend money on a different carbon mold. Plus we can blow out that pallet full of obsolete 3x10 drivetrains sitting in the warehouse. XO1, XT, it's all the same to them!

Management: Brilliant Jenkins, you're promoted!