Fast is sweet. The pros are fast. If a pro (who is fast) wears X, then X looks fast and is therefore sweet. I am not nearly as fast as the pros, but I want to be, so I wear whatever they do, and it makes me feel fast and thus sweet.
when i first read your comment i thought it was going to be followed by "is what a moron would say". i get the whole buying a bike because a pro has it and you want to be as fast as him/her but clothes make no difference. i think you enjoy spending allot of money on what is essentially over price and over hyped crap.
leave "fashion" to the pro's....."poser" comes to mind. I know one thing, 99% of the time there's a huge diconnect between how someone dresses and rides.
Unfortunately for many people, specially those new to mountain biking it´s all about good looks and fashion. As for me, I´ve had my share of top of the line gear in the 20 + years since I made biking my life style, but in the end I ride in jeans and sneakers just because I feel so comfortable that way.
Many people new days ride just becasue they want to have something to show on stupid facebook and they dont use potencial of bikes that's why many producers started make nice but weak parts Which duralumin frame will survive longer then 2 years? None because 10% of customers will be using bike in right way and rest will be ride only on facebook. This 10% will get new frame on warranty and it still will be more profitable than making strong parts.